Design conflicts with a marketing team can be problematic for almost any designer and here is how I handle them. First off, I make sure both teams agree with the project’s objectives and who it is aimed at. Then I open the floor for exchange of views on the priorities of each side. After that, I offer compromises that satisfy both the design and the marketing angles, so we get both the art and the business. In this process, constant communication and interlocking help to clear things out and keep everyone focused and priorities in check.

Involve the marketing team early in the design phase to gather their input. As a team, align on the most important aspects of the design and the marketing objectives, and agree on which features are non-negotiable to streamline decisions and reduce conflicts.

Navigating design conflicts can be a creative challenge. Effective communication & collaboration are key. Establishing shared goals & aligning on brand guidelines helps bridge the gap. Regular check-ins, open feedback, & a willingness to compromise foster a productive environment. Remember, design & marketing are intertwined, so a harmonious partnership is essential for success. #DesignThinking #MarketingStrategy #Teamwork

When I’m navigating design conflicts with the marketing team, I take a few steps to keep us aligned. Start with a Chat: I set up a casual discussion to understand their goals and share mine. Usually, marketing’s focused on conversion while I’m looking at user flow, so finding common ground early helps. Bring Data into the Mix: If they suggest a feature that could clutter the UI, I’ll pull up usability data to show how users respond. Real user feedback makes the case stronger and shows I’m not just pushing back without reason. Compromise Where Possible: If they’re attached to an idea, I suggest testing a smaller version. This way, we both get insights without fully committing, and it shows I’m willing to work together.