You’re a freelancer looking to build a personal brand. What sets you apart from the competition?

Communication skills both verbal and written are very important. It will help you to build strong relationships with clients and understand their needs and concerns. Another thing is adaptability which is a much-needed skill in almost every field. You should be adaptable to new technologies, different client requirements, and situations.

1. Be you, not a robot. 2. Showcase what makes you tick. 3. Share success, laugh at flops. 4. Be a helpful wizard, not a know-it-all. 5. Clients love humans, not robots. 6. Inject personality, stand out naturally.

Clearly define the specific area or industry you excel in. This could be anything from graphic design for tech startups to content writing for the healthcare industry. Identify your unique skills, experiences, and passions within your chosen niche. Research the market demand and competition within your niche to ensure viability and potential for growth.

Don't underestimate niching down. However the biggest secret lies in visibility. Make sure people know what amazing services or products you offer.

Para definir tu nicho preguntate: ¿A quién puede ayudar o inspirar mi experiencia? ¿Qué soluciono con mis servicios? ¿A qué profesionales me estoy dirigiendo? No podemos acompañar a todo el mundo, definir tu nicho y especializarte te va a ayudar a atraer clientes calificados para vos

Think of your portfolio as your digital red carpet! Remember when mine looked like a high school project? Show, don't just tell! Flaunt your finest work like it's haute couture. Impress with real results, not just buzzwords. Sprinkle in client love letters like confetti. Keep it fresh, like a weekly grocery run. Your portfolio isn't just a showcase—it's your VIP ticket to success.

Un bon portfolio doit pouvoir convaincre avec : - De la preuve sociale (clients précédents, partenaires). - Une présentation personnalisée de l'auteur. - Des exemples de projets (si possible similaires avec la nouvelle mission visée).

Desarrollar nuestra voz no es sencillo. Para eso: - Definí tus valores de marca personal - Elegí los canales de comunicación. Comenzá por uno y fortalece esa comunidad antes de ampliar tus canales - Creá contenido y prestá atención a qué funciona y con qué tipo de contenidos te sentís comodo/a compartiendo. -Definí como te comunicas: tono más formal o informal

A voice is found through practice. It takes time for one to consistently show up online in front of other people to know what is their own voice and what can they use it to do. It cannot be fabricated or manipulated (because people smell inauthenticity), therefore the only way is to consistently discover yourself, educate yourself and try things out. One day you’ll have the feeling that ha, this is my voice!

Finding your voice isn't a scavenger hunt—it's a soul-searching journey! Remember when I sounded like a corporate robot and got crickets? Develop a voice as unique as your fingerprint! Be real, raw, and unapologetically you. It's like crafting your own signature cocktail; mix authenticity with a splash of sass. Stay consistent across all channels—website, social media, carrier pigeon messages. And hey, don't just speak; make your audience feel something! Your voice isn't just noise; it's the melody that makes them sing along.

Developing a voice begins with selecting a niche that is needed and wanted and mastering that niche. Post frequently on your chosen niche, join related LinkedIn groups, and consider publishing a book along with podcasts and videos. Support others in your niche and share their posts with your audience.

A mi me ha resultado útil encontrar mi voz para que mi marca personal trascienda. El contenido auténtico, y no porque nunca nadie lo haya creado, sino porque tiene tu visión, tus experiencias, tu manera de comunicar. Muchos pueden hacer lo mismo pero nadie lo va a hacer como vos!

Crear tu red es CLAVE para tu marca personal. - Te permitirá estar en contacto con colegas - Generar nuevas alianzas ¿Cómo hacerlo? - Conectá con colegas y profesionales que complementen lo que hacés - Participá comentando publicaciones de otros creadores de contenido para darte a conocer e interactuar El crecimiento con aliados estratégicos no sólo brinda mejores resultados, sino también nos acompaña para no sentirnos solos cuando emprendemos. Esta estrategia es indispensable, dedicale el tiempo que merece.

Building a network is essential for personal branding. However, it's not just about expanding connections; it's about fostering meaningful relationships. Don't approach networking solely as a means to an end, but rather as a genuine effort to connect with others. Quality over quantity matters; focus on building deep connections rather than accumulating a large number of contacts. Also, be mindful of reciprocity; networking should involve give-and-take, not just taking advantage of others. Additionally, diversify your network to include a range of perspectives and backgrounds, which can lead to richer insights and opportunities. Remember, authenticity and sincerity are key in networking, so avoid coming off as transactional or insincere.

Building a strong network is essential to enhance your credibility as a freelancer. A robust network will even help enhance your word-of-mouth referrals. You can expand your network by communicating with fellow freelancers, experts in the field and potential clients through different platforms like networking events or social media platforms. Make sure you participate in networking events, collaborate on projects and share insights with other people in your industry to build a strong network.

Linkedins the best place to talk about your case studies. Walking your audience through it & sharing how they can get there too. I honestly love sharing my best case studies. I learn and practice how to advocate and present my best work 👑

Its all about being dynamic! Evolving and going with the flow! Building a strong community and networking is gold! Show your true self and dont be afraid of what people think. Share strengths and weaknesses and help other professionals while you also grow your own brand. We rise by lifting others ✨🤗

Learning and growth are crucial, but true advancement requires challenging conventional wisdom and embracing discomfort. Instead of just accumulating skills, strive to innovate within your niche, pushing boundaries and redefining standards. Additionally, challenge the notion of formal education as the sole path to growth; prioritize experiential learning and self-directed exploration. Furthermore, don't limit growth to professional development; prioritize personal growth and well-being to foster resilience and creativity. Lastly, recognize that growth isn't linear; embrace setbacks and failures as opportunities for growth, leveraging adversity to propel you towards greater success and fulfillment as a freelancer.

En mi experiencia, rodearme de colegas y trabajar con mentoras que me ayudaron a expandir mi negocio, fue clave para el crecimiento, no sólo personal sino también en la calidad de mis servicios. Siempre tenemos que seguir aprendiendo para brindar un mejor servicio y mantenernos actualizados de las tendencias de nuestro nicho.

Nowhere in business is there a greater necessity to express one’s individuality as a competitive advantage than in the rumble-tumble world of freelancing. As a freelancer, you are out on the proverbial limb; it is you against the entirety of the marketplace. For freelancers, the proof is in the pudding. The quality of the work product is the inroad into the brand. The depth and breadth of the portfolio, the freelancer’s versatility, and the social proof available all create the aura of a successful engagement. Every business is a relationship business. A freelancer must be able to manage interpersonal communications, engender trust, and inspire confidence. The overarching goal is to build a sustainable partnership with the client.

You are your own niche. There will always be competition. But you're your very own mash of skills and experiences. Pull from that to craft a compelling brand voice that reflects what makes you you.