You’re hosting a virtual event. How can you make it unforgettable?

1 Choose the right platform

The first step to hosting a successful virtual event is to select a video conferencing tool that suits your needs and goals. There are many options available, such as Zoom, Webex, Teams, or Google Meet, each with different features and functionalities. Consider factors such as the number of participants, the level of interaction, the security, and the cost of the platform. You may also want to test the platform before the event to ensure it works smoothly and reliably.

2 Plan your content and format

The next step is to design your content and format for the virtual event. You want to deliver value and relevance to your audience, while also keeping them interested and attentive. Think about the purpose, theme, and message of your event, and how you can convey it effectively using video. You may also want to mix different types of content, such as presentations, interviews, panels, Q&A sessions, polls, quizzes, or games. Make sure your content is clear, concise, and engaging, and avoid long or boring segments that may cause your audience to lose focus.

3 Prepare your speakers and moderators

The quality of your speakers and moderators can make or break your virtual event. You want to choose speakers who are knowledgeable, charismatic, and confident on camera. You also want to have moderators who can facilitate the discussion, manage the questions, and handle any technical issues. You should brief your speakers and moderators on the agenda, the expectations, and the best practices for video communication. You should also have rehearsals and dry runs to ensure everyone is comfortable and ready for the event.

5 Engage your audience and encourage interaction

One of the biggest challenges of hosting a virtual event is to engage your audience and encourage interaction. You don't want your attendees to feel bored, isolated, or distracted during the event. You want them to feel involved, connected, and valued. You can use various strategies, such as asking questions, soliciting feedback, launching polls, creating breakout rooms, or offering prizes, to stimulate participation and dialogue. You can also use social media, chat rooms, or hashtags to create a sense of community and share insights.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?