You’re about to interview for an advertising job. What do you need to know?

Before you apply for any advertising job, you should do some research on the company you're interested in. Find out what their mission, vision, values, and culture are, and how they align with your own. Learn about their clients, campaigns, awards, and challenges, and how you can add value to their work. Show that you're genuinely interested and enthusiastic about the company and their goals.

Key Things to Know for an Advertising Interview Demonstrate creativity and awareness of effective advertising campaigns. Show knowledge of industry trends and how to apply them. Highlight your experience managing client relationships and navigating conflicts. Discuss your approach to prioritizing work and delivering results for multiple clients. Emphasize your skills in marketing analytics, reporting, and integrated campaigns. The goal is to showcase your core competencies as an effective advertising account executive.

Before interviewing for an advertising job, you should thoroughly research the company, understand their target audience, familiarize yourself with their past campaigns, be prepared to discuss your relevant experience and skills, and demonstrate your creativity, strategic thinking, and ability to collaborate effectively with team members.

En primer lugar hay que conocer e informarse acerca la organización en la que queremos trabajar, así como el sector y el subsector al que pertenece. Documentarse sobre el puesto en concreto al que se opta es óptimo. Sería ideal tener toda la información posible de personas que hayan trabajado o trabajen en la empresa empleadora a través de dos fuentes: la de profesionales que conozcamos en persona y también, o en su defecto, entre nuestra red de contactos de LinkedIn más afines, que hemos estado tejiendo durante años. Durante la entrevista transmitir el mayor entusiasmo posible sobre el trabajo en cuestión y hacer preguntas. El que pregunta dirige la reunión. Esto es lo que yo haría. Mucha suerte.

Before applying for an advertising job, research the company thoroughly. Understand their mission, vision, values, and culture, and how they align with your own. Learn about their clients, campaigns, awards, and challenges, and demonstrate genuine interest and enthusiasm for the company and its goals.

It's also essential to grasp the specifics of the role you're eyeing and its place within the broader advertising landscape. Be it as a copywriter, designer, strategist, or manager, understanding your key duties, required skills, and what's expected of you is crucial. Highlight how you can showcase these competencies in your portfolio, CV, and during interviews. Be ready to articulate how your past experiences, academic background, and accomplishments connect to the position and the company's goals.

Understanding the role you're applying for is crucial. Identify your main responsibilities, skills, and expectations, aligning them with your portfolio, resume, and interview. Articulate how your past experience, education, and achievements directly relate to the role and the company.

You should also have a clear understanding of the role you're applying for and how it fits into the advertising process. Whether you're a copywriter, a designer, a strategist, or a manager, you should know what your main responsibilities, skills, and expectations are, and how you can demonstrate them in your portfolio, resume, and interview. Be prepared to explain how your previous experience, education, and achievements relate to the role and the company.

In addition to knowing the typical questions of an advertising interview, it is crucial to highlight the importance of soft skills. Effective communication, teamwork, problem-solving, and creativity are equally valuable. Employers seek candidates with experience and the ability to adapt, collaborate, and find innovative solutions. During the interview, highlighting specific examples of how you have demonstrated these skills in previous roles is essential.

Les métiers de la publicité sont vastes et spécifiques à chaque entreprise. Il faut comprendre pour l’entreprise en question, ce qu’elle attend en particulier du poste pour lequel postuler, les compétences, l’expérience et les soft skills à faire ressortir lors de l’entretien. Être en phase et prêt mentalement avec le rôle à jouer au sein de l’entreprise permettra au recruteur de savoir que vous êtes prêt à être recruté pour son entreprise.

Advertising is a dynamic and evolving industry that requires constant learning and adaptation. You should be aware of the current trends, best practices, and innovations in the field, and how they affect your role and the company. You should also be familiar with the basic concepts and terms of advertising, such as target audience, brand identity, unique selling proposition, media mix, and return on investment. Show that you're curious and knowledgeable about the industry and its challenges and opportunities.

You need to have a complete understanding of the industry. You should be aware of the trends, current challenges and innovations that the industry is going through. You should have enough knowledge of the changing landscape and especially how AI is impacting your industry . Infact, you need to do a complete SWOT analysis of the industry you are in.

In this case, it’s really important to understand how much of the company’s products and/or services are driven by advertising. The nature of the role will vary a lot depending on the industry and the importance of advertising to driving revenue.

To excel in advertising, understanding industry trends, best practices, and key concepts is crucial. Stay updated on innovations, target audience dynamics, brand identity, USP, media mix, and ROI. Demonstrate curiosity and knowledge to navigate challenges and leverage opportunities effectively.

La publicité est en constante évolution et cette évolution dépend également de l’endroit où la publicité est exercée. Il est important de connaître et de rester informé et à l’affût des innovations du secteur. Il faut connaître les tendances générales actuelles de la publicité et celles déjà en marche dans l’environnement où il faudra exercer et celles qui pourront efficacement matcher avec l’environnement en question.

One of the most important aspects of an advertising interview is to showcase your personality and creativity. You should be able to articulate your strengths, weaknesses, goals, and passions, and how they make you a good fit for the role and the company. You should also be ready to share your creative process, your inspiration, your challenges, and your solutions. Be confident, authentic, and positive, but also humble, respectful, and open to feedback.

Un stratège doit savoir se vendre. Nous sommes tous des produits. Une entreprise investit des ressources afin d’acquérir un produit et contrôle son cycle de vie. Il faut donc pouvoir capitaliser sur ses atouts afin de pouvoir inciter le recruteur à nous embaucher. Il y’aura sûrement plusieurs publicitaires créatifs parmi les candidats, ce sera donc l’occasion de faire ressortir son plus produit et dénicher un volet atypique à son parcours et le trait de génie qui saura graver notre créativité au sein de l’entreprise.

In an advertising interview, it's crucial to showcase your personality and creativity. Articulate your strengths, weaknesses, goals, and passions, demonstrating how they align with the role and company. Share your creative process, inspiration, challenges, and solutions. Be confident, authentic, and positive, while remaining humble, respectful, and open to feedback.

While knowing about the company and role is important but it is utmost important to know yourself first. This is often missed and is normally termed as unnecessary or philosophical but knowing your own strengths, weaknesses and your own personality helps a lot in aligning your own skills and passion with the role that you are appearing for in the interview. It gives you confidence and a sense of empowerment.

Practice good interview etiquette by arriving on time, dressing professionally, and being courteous and respectful to everyone you encounter during the interview process. Remember to follow up with a thank-you email or note after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

Les entretiens d'embauche dans le secteur de la publicité sont très différents des entretiens pour des postes plus "traditionnels". Outre les questions RH classiques, vous devrez : - faire briller votre culture publicitaire en mentionnant des campagnes qui vous ont marqué, tant sur le marché local que sur le marché international (et expliquer pourquoi) ; - pitcher une de vos campagnes, qu'elle soit fictive ou non (savoir vendre ses idées est important) ; - parler de vos références culturelles et vos passions (lectures, films, musées, peintures, etc.)