To sync marketing and merchandising during a new product launch, align on goals and KPIs to ensure both teams are focused on the same objectives. Maintain consistent messaging from campaigns to in-store displays. Schedule regular meetings for cross-functional collaboration, sharing insights, and ensuring feedback loops. Provide training so field teams understand product benefits and marketing efforts. Share data from both sides for real-time adjustments. Sync inventory with marketing schedules to prevent stock issues, and continuously monitor in-store performance to refine strategies and optimize execution.

I would start by aligning both teams on the product’s goals, target audience, and key messaging. Regular cross-department meetings help ensure collaboration and keep everyone informed about launch timelines, inventory, and promotions. Sharing data, such as sales forecasts and customer insights, ensures that marketing campaigns are aligned with stock levels and customer preferences. I also would implement shared calendars and project management tools to track progress, ensuring smooth execution across all fronts.

Retail thrives on interconnectedness, with each department playing a vital role in the brand's success and customer experience. Launching a new product demands close collaboration between marketing and merchandising teams. Both must have a shared understanding of the product’s features, benefits, and value to communicate them effectively to customers. Seamless interaction and collaboration are essential to align inventory, displays, and promotions. Regular updates, joint strategy sessions, and clear communication channels help prevent missteps. A strong leader, like the CMO or CXO, should oversee the process to ensure synergy, keeping the customer at the heart of every decision for a successful launch.