You're looking to break into product innovation marketing. What are the most important skills to have?

Al comienzo del análisis, debemos fijar un contexto como parque del análisis situacional (5Cs). Este contexto parte de las tendencias macro y microeconómicas, y cuenta una historia que utilizaras para hacer más efectiva la búsqueda de insights en fuentes primarias y secundarias. Si no damos este contexto en un espacio y tiempo claro, el resto del análisis puede verse comprometido.

Market Research Mastery: Unlock Innovation 🕵️♂️ #MarketingInsights. Dive deep into market research to identify unmet needs and emerging trends. Actionable insight: Regularly conduct surveys and focus groups, and leverage social listening tools. This approach uncovers hidden opportunities, guiding you to innovate products that truly resonate with your market. #ActionableMarketResearch

Product innovation requires working with the right people to get your product produced. Domestic manufacturing is possible with the right process, we focus on designing products to be manufactured in the USA.

Master analytical skills to dissect vast amounts of market data, identifying emerging trends and unmet needs that can be leveraged for innovative product development. Cultivate strong empathy and customer insight abilities, enabling you to deeply understand and anticipate the desires and challenges of your target audience. Develop expertise in utilizing digital tools and platforms for market research, including social media analytics, survey software, and consumer behavior tracking technologies, to gather and analyze data for informed decision-making.

Breaking into product innovation marketing demands a unique blend of skills. Market understanding and research are essential for identifying trends and opportunities. Creativity drives the development of innovative products and captivating campaigns. Strategic thinking ensures alignment with business objectives, while effective communication conveys product value. Collaboration fosters teamwork and synergy, while adaptability allows for agile responses to market shifts. Aspiring professionals must hone these skills to thrive in this dynamic field.

Ideation & Prototyping: Bringing Ideas to Life 💡 #CreativeProcess. Develop skills in brainstorming and rapid prototyping. Actionable insight: Host regular ideation sessions with diverse teams and quickly create prototypes for user testing. This hands-on, collaborative approach accelerates the innovation cycle, turning ideas into viable products faster. #RapidInnovation

Antes de pasar a la ideación y prototipado, recomendaría utilizar frameworks como el Value Proposition Canvas de Strategyzer para mostrar visualmente a tu equipo los principales Jobs, Pains and Gains de tu persona objetivo. Esto ayudará a dirigir las ideaciones para atacar puntos específicos en las necesidades / experiencias que quieres crear, dividiendo un gran problema en secciones pequeñas y fáciles de digerir

Hone your creative thinking and problem-solving skills to generate novel ideas that meet market demands and stand out from the competition, using AI-driven ideation tools to explore new possibilities. Acquire proficiency in rapid prototyping techniques, leveraging both physical and digital tools, including 3D modeling software and AI-assisted design platforms, to quickly bring concepts to life for testing and feedback. Develop the ability to effectively use data analysis and machine learning algorithms to predict market trends and consumer behavior, informing the iterative design process and ensuring prototypes meet the evolving needs of your target audience.

Il faut encourager la créativité dès le plus jeune âge à l’école et en dehors. Le système français ne l’encourage pas beaucoup avec ses programmes très cadrés et denses. En tant que prof j’aimais leur donner une mission et les regarder se lancer, échanger, créer, se tromper, recommencer … tout ça en équipe bien sûr ! J’étais toujours surprise de leurs réalisations 😱! Pour inventer Opack les colis du futur, j’ai procéder de la même manière : penser « out of the box » sans de décourager et en testant prototype après prototype ! Cela m’a permis de trouver une solution unique au monde simple ET efficace, capable de remplacer le carton d’emballages 🤗

Simple, embrace the absurd, then be reasonable, then be realistic. These are the phases you should go through. Absurd - entertaining any and all ideas. (Divergent Thinking) Reasonable - selecting those ideas that are almost absurd, but has the ability to solve the problem. (Convergent Thinking) Realistic - bring your reasonable idea to life in the simplest way. (Prototype)

Product storytelling is vital because it brings a product to life, fostering emotional connections and differentiation from competitors. Crafting compelling messaging is equally crucial as it serves as the platform for conveying stories. Messaging connects with audiences, articulates value propositions, and guides consumers through their journey, making it a critical component of any successful marketing strategy.

Storytelling in Marketing: Connect & Convince 📚 #BrandStorytelling. Hone your storytelling to craft compelling messages that connect emotionally with your audience. Actionable insight: Use customer testimonials and real-life success stories in your messaging. This builds credibility and forms an emotional bond with your audience, enhancing product appeal. #EmotionalMarketing

As a product manager focused on product marketing innovation, it's crucial to recognize the significance of storytelling. After successfully addressing a problem with your product, the ability to craft a compelling narrative is essential for engaging potential customers. Additionally, mastering the art of storytelling enables you to effectively communicate the workflow and benefits of the product

Storytelling and messaging plays an important role in product innovation as they create emotional connections. A compelling narrative can captivate audiences, and drive interests. When you use messaging to highlight unique selling points that resonates with customers, it can drive market success.

As the CEO of Advanced Entry, I've seen firsthand how important it is to get this right. When I started out with Advanced Entry, my focus was on nursing homes. I knew there was a need for a smarter visitor management system in these facilities, and I was determined to fill that gap. But it wasn't just about the product - it was about the story behind it. I made sure to communicate the challenges faced in nursing homes and how our system could make a real difference. And you know what? It worked. People resonated with our message, and we started to gain traction. But I didn't stop there. I realized that the same storytelling approach could be applied to other sectors - hospitals, schools, corporate offices, you name it.

Effective Launch & Promotion: Make a Splash 🚀 #ProductLaunch. Develop strategic launch plans and promotional campaigns. Actionable insight: Utilize cross-channel marketing, combining social media, influencer partnerships, and email campaigns. This multi-faceted approach ensures maximum visibility and engagement at launch. #StrategicPromotions

El mayor reto de un lanzamiento y promoción de una innovación es la PACIENCIA, entre más disruptivo seas más tardará el mercado en entender lo que propones, y si a eso le sumas la presión por alcanzar un volumen crítico para mantener, entonces queda comprometido el éxito del proyecto. Si llegaste a la fase de lanzamiento es por que mediste otras muchas cosas como el potencial. No le pierdas la Fé por que no se mueve rápidamente. PACIENCIA por favor.

As the CEO of Advanced Entry, I've learned that launching and promoting a product, even if it's not flawless, is crucial to success. When we first launched Advanced Entry's visitor management system, it wasn't perfect. There were bugs to fix, features to improve, and tweaks to be made. But we didn't let that stop us. We embraced the imperfections and focused on getting our product out there. But perhaps the most important part of our launch strategy was being transparent about our product's imperfections. Instead of trying to hide them, we acknowledged them openly and committed to continuous improvement. By being honest and transparent, we were able to build trust and loyalty right from the start.

Data-Driven Optimization: Refine for Success 📊 #MarketingAnalytics. Master the art of using data to evaluate and optimize your marketing strategies. Actionable insight: Implement A/B testing for your marketing campaigns to identify the most effective tactics and messages, allowing for continuous improvement and higher ROI. #OptimizationStrategies

Learning and adaptation are essential for growth. At Advanced Entry, we exemplify this by pivoting from a COVID health check focus to developing a comprehensive Visitor Intelligent System. Our agile response to changing needs demonstrates our commitment to innovation and customer-centric solutions. Just as individuals learn and adapt, businesses like ours must evolve to meet evolving challenges, ensuring relevance and success.

What was new yesterday is old today. It is not valid to let something stagnate when we think about product innovation. It is important to be aware of all consumer trends and needs, seeking constant evolution.

Ability to analyze data, metrics, and performance indicators to evaluate the success of product innovation efforts and make data-driven decisions. This includes monitoring key performance indicators (KPIs), conducting A/B testing, and iterating product strategies based on insights and feedback.

Learning & Adaptation: The Growth Mindset 🌱 #AdaptiveSkills. Embrace a mindset of continuous learning and adaptation in your marketing approach. Actionable insight: Regularly review industry trends and consumer feedback, and be ready to pivot strategies based on these insights. This agility helps stay ahead in the dynamic market. #AgileMarketing

It's obvious that adaptation is necessary. Yet, you should acknowledge that adaptation means shifting your goals as the wind blows. Have you watched Big Short? What’s that movie about? It is about a guy that was way less stupid than average and DID NOT change his strategy to follow the horde. So, I ask you: is adaptation always a good thing? Not at all. Don't fall for that; dogmatism is for mediocres.

Willingness to adapt to change and embrace uncertainty in a dynamic and fast-paced environment. This includes continuously learning and staying updated on industry trends, emerging technologies, and best practices in product innovation marketing

If we didn't adapt, we would still be a single cell in the primordial soup. Learning and adaptation is part of being human, this is what a 3-year-old does and this is what you should do. Learn by observing your creation in the wild. Experiment with new variants and repeat.

Adaptation, flexibility and resilience are essential in product innovation. Always be open to hearing different opinions and receiving new ideas.

I believe this article missed out one important skill. It's Deriving a Strategic winning Plan. Not just an action plan but a winning action plan. You need some creativity and rigor in designing a winning strategy.

Cultivate an adept understanding of AI and data analytics, enabling you to uncover deep insights into consumer behavior and market trends to drive innovative marketing strategies. Develop strong creative storytelling abilities, crafting compelling narratives around your innovations that resonate with audiences and differentiate your products in a crowded marketplace. Enhance your agility in digital marketing techniques, from social media to content marketing, leveraging AI tools for targeted campaigns and personalized customer engagement to effectively market innovative products.

Vejo que as habilidades socioemocionais são muito mais importantes que habilidades técnicas, sendo que elas são muitas vezes esquecidas. A empatia, a capacidade de se comunicar de forma eficiente, neutra e inclusiva, inteligência emocional, valorização da diversidade de pensamentos, entre outras, são habilidades essenciais para a inovação.

Strategic thinking is crucial for success in product innovation marketing, demanding a clear understanding of business goals and the skill to align them with dynamic market trends. This involves analyzing the current competitive landscape, anticipating future opportunities and challenges, and making informed decisions. A strategic thinker guides product innovation to strategically advance the organization's goals, serving as a pivotal force from concept inception to successful market penetration in the ever-evolving landscape of product innovation marketing.

If you intend to market innovative products or applications, you need to evaluate that if your product is so good, it will represent a threat for competing products that are strongly represented by powerful lobbies: finding the marketing and communication strategies to avoid being the focus of their attention is for me the real challenge.