You're looking to build customer loyalty. What's the best way to use emotional intelligence?

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Customer loyalty is a key factor for any business that wants to retain and grow its customer base. But how do you build loyalty that goes beyond transactional benefits and discounts? One way is to use emotional intelligence, or the ability to understand and manage your own and others' emotions, to create meaningful and lasting relationships with your customers. In this article, you'll learn how to use emotional intelligence to boost customer loyalty in four steps.

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