You're looking to create a new PPC campaign. How can you choose the best landing page builder?

1 What is a landing page builder?

A landing page builder is a tool that allows you to create and customize landing pages without coding. Landing pages are web pages that are designed to persuade your visitors to take a specific action, such as signing up for your newsletter, downloading your ebook, or buying your product. A landing page builder lets you drag and drop elements, such as headlines, images, forms, buttons, and testimonials, and change the layout, colors, fonts, and content of your landing pages easily.

3 How to choose the best landing page builder?

When choosing the best landing page builder for your PPC campaign, there are many factors to consider. Look for a landing page builder that offers the features you need, such as templates, integrations, analytics, A/B testing, mobile responsiveness, and SEO optimization. Additionally, the builder should be easy to use and have a user-friendly interface with a drag and drop editor and preview mode. Furthermore, make sure the pricing plan is transparent and flexible; avoid extra charges for features or services you don't need. Lastly, look for a landing page builder that has a free trial or money-back guarantee so you can test it before committing.

4 How to test your landing pages?

Testing your landing pages is essential to improving your conversion rates, reducing bounce rates, and increasing ROI. To do this, first define a clear, specific, and measurable goal for your visitors. Then, create a hypothesis based on research, insights, and assumptions. Next, create a variation of your landing page that is different enough to make an impact but not too different to confuse visitors. You can use your landing page builder for this. Then, run an A/B test to compare the original and variation versions of the page. Finally, analyze the results of the test to determine which version had a higher conversion rate and look for other metrics such as time on page, bounce rate, and cost per conversion.

5 How to optimize your landing pages?

Once you have tested your landing pages, you need to optimize them to make them even more effective. Optimizing your landing pages can help you boost conversions, lower costs, and increase profits. To do this, it's important to keep testing your landing pages regularly and continuously, making data-driven decisions. Additionally, make sure to keep your landing pages simple; avoid overloading them with too much information, too many options, or too many distractions. Relevance is also key; use the same language, tone, and style as your PPC ads and match the expectations and needs of your visitors. Segment your landing pages according to your target segments and personalize them accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?