R.Edward Freeman and David L. Reed, in an article," Stockholders and Stakeholders: A New Perspective on Corporate Governance" proposed that "Value Driven Communication" holds immense strength. According to their analysis, brand communication should identify the point of intersection of interest of Stakeholders, Stockholders Key aspects of focus on customization involve: Analysis Prioritization Engagement Categorize them based on whether they are: Likely to influence Be influenced Prioritize investors at the start of customization to enhance investment Successful communication strategy depends on strong, productive stakeholder engagement Effective communication should emphasize on creating valuable insights, better decisions

🔹 Understand your audience: Identify their priorities, challenges, and preferred communication styles. 🔹 Simplify messaging: Use clear, jargon-free language that resonates with everyone. 🔹 Align on goals: Ensure all stakeholders see the brand’s value through their lens. 🔹 Be adaptable: Flex your approach based on feedback and evolving needs. Clear communication builds stronger, aligned partnerships.

Break your audience out by the level of familiarity they have with the brand. Do beginner's simple high level overviews and expert's detailed data driven insights. Charts or infographics are visual aides that bridge gaps. So, as an example, I once made a complex campaign into key takeaways for one group, and detailed metrics for the other. What this means is that we make sure to tone and content depends on each audience to make sense of, be engaged with and to be aligned with their expectations.

Your stakeholder communication demands tailored information for audiences according to their brand expertise levels. Different audience segments require easy-to-understand executive summaries and complete information datasets. Infographics and case studies serve as visualization tools that help simplify complex conceptual material. For example, I created a dual-presentation format: The high-level summary operates as one presentation format while the detailed insights run as another so all participants stay well-informed. The process of checking for understanding combined with active question opportunities helps you monitor gaps so different groups stay aligned throughout their journey.