You're pitching an out-of-the-box concept to a client. How can you make your case compelling?

As a Creativity and Innovation Leader for cross-industrial brands, I believe the key to making an out-of-the-box concept compelling lies in showcasing its transformative potential. Here are some unique and impactful strategies: - Introduce game-like elements or challenges into your pitch, encouraging the client to actively participate and experience the concept firsthand, making it more memorable and impactful. - Highlight potential collaborations with unexpected partners or industries that can add value and credibility to your concept, showcasing its versatility and potential for cross-pollination. - Use visual aids, prototypes, or interactive experiences to engage the client's senses and immerse them in the concept for engagement

Conocer en profundidad al cliente ayuda a que la presentación del concepto sea más comprensible, y usando palabras que se alineen, pues hace más vendible el concepto

Above all - whatever you are pitching, it still needs to solve a problem. Marketing is understanding who your client is and their needs (and the messages and via which channels, etc.). Out-of-the box thinking is a misnomer - some ideas will just be more creative / less obvious than others. The idea needs to have a point - if you can't explain how it addresses the challenge then it's going to fall flat. In addition visualisation is going to matter, unsurprisingly. It's hard to sell to an external client on a hunch alone - whatever you need to bring the client along for the ride will help. Then, potentially, you can break the problem down. Can you address a small need / test it in the market with a smaller budget and see what works?

Je ne ferai pas de grand discours sur le sujet, cependant, et pour faire simple . Si vous voulez convaincre Point numéro 1 : Soyez passionné : montrez votre enthousiasme et votre passion pour votre concept pour convaincre votre client de son potentiel. Et oui, si vous êtes passionné, vous devenez passionnant ! Une véritable clé pour convaincre !

Imagine a world where Sarah, a busy professional, can't remember the last time she struggled with grocery shopping. A new AI-powered delivery service, has revolutionized her life. Sarah personalizes her grocery list, specifying preferences and dietary restrictions. Intelligent algorithms analyze past purchases, recommend healthy options, etc. Gone are the days of browsing crowded aisles. Sarah receives fresh, high-quality groceries delivered straight to her doorstep, saving her valuable time and energy. Empowers local farmers by providing a direct platform to sell their produce. Their efficient delivery system minimizes food waste, making the entire grocery shopping experience more ethical and environmentally conscious.

Na minha visão, uma boa prática é apresentar estudos de caso ou exemplos concretos que quantifiquem os benefícios do seu conceito. Mostre como a redução de custos, o aumento da eficiência ou a abertura de novos mercados foram alcançados em situações semelhantes. Use linguagem clara e evite jargões, focando em resultados práticos e concretos que ressoem com as prioridades do cliente. Isso torna seu caso mais convincente e demonstra o valor real da sua inovação.

Clients care about what your innovation can do for them, not just how cool it is. Show them the real-world benefits, like saving them money or time, or even helping them reach new customers. Speak their language, skip the jargon, and focus on the numbers. This way, they'll see your idea isn't just fancy, it gets results.

Sometimes an out of the box idea may not mean never been done, but it might mean never been done by you. Pitching an idea that you'd love to try but haven't yet implemented doesn't allow you "proof of concept". If you're able to prove your idea works, that's best case scenario. Second best case is addressing this ahead of time. Being open, honest and collaborative with your client gets helps them trust you. A potential idea without proof of concept is to try the idea for free or at a discounted rate. That way, if and when the proof of concept works, then you automatically have a lead for the next client pitch. Don't be afraid to try something new!

Anticipating potential objections demonstrates your preparedness and builds trust with clients. By addressing concerns head-on, you show that you've considered the risks and have plans to mitigate them. This proactive approach positions you as an expert committed to the concept's success.

Client conversations are key. Explain your innovation simply, highlighting benefits like cost savings or time efficiency. Use clear language and numbers to showcase the value proposition. For extra impact, consider a prototype or example to make your idea tangible. This demonstrates both your belief in the concept and its potential to deliver real results.

Ever dreamed of having a magic genie to grant your every business wish? That's how you should approach pitching. You're their genie! To sell innovative and unconventional ideas, start by deeply understanding both the person behind the company and their unique goals and challenges. Get their pain points! But it's not enough to just propose solutions. They need to feel understood, like you're part of their journey and vision. Reflect their aspirations and then show how your innovative approach can turn their dreams into a reality. Yeah, of course, there's risk and highlight the challenges, but get them to imagine the reward! Once they see that potential and trust in your ability and determination to lasso their dream, you'll secure your win.