You're struggling to keep your customers engaged. How can you ensure they stay interested?

You must always see them as people first, customers second. This may be tough when your customer base is quite large. Using data on a regular basis is helpful however we run the risk of automating our responses to their lack of engagement. Personal communication that is consistently authentic is essential, along with ongoing assessment of their likes, dislikes, needs, wants, etc. Make them feel like "valued humans" as opposed to "wanted customers", and they will likely stick with you for a long time. It's also important to emphasize the mission and vision of the organization, and to give customers something very real that they can connect with on an emotional level.

The main issue is the WIIFY, stop thinking product centric, but turn it around and start from the customer. And there is not just one customer. Gear your material and message towards individual customers, not one big generic mass. Tell them how your product or service can have an impact for them. To do that, you need to know your customers

Spend time getting to know your customers. Study their reactions, listen to what they have to say, don’t assume their needs, ask them. Watch their patterns of behaviour and actions and determine their why. I’ve found that keeping things simple in how we talk to customers makes a big different and sending regular surveys or creating opportunities for feedback can never be done enough. When we listen and implement what our customers say, they feel heard and are highly likely to stay engaged as well as invite others to interact with us.

É aqui que mora o perigo, muita gente acha que conhece o cliente, mas são apenas suposições. É preciso fazer pesquisa com os cliente, ouvi-los, usar metodologias como o Mapa da empatia, por ex. São recursos para conhecer o cliente de fato e usar isso estrategicamente.

Listening is very important, it provides potentially valuable information, it shows you are taken a serious interest in your customer as well. Additionally, i think a variety of methods of contact are important-in person, on the phone, via email, social media, trade shows etc. And sometimes those contacts might be less about a sale and more about the customer, or general business conditions. People buy from people and showing clients you care and interested in more than making the sale can lead to sales.

No contexto dinâmico do engajamento de clientes, a gamificação e os programas de fidelidade destacam-se como peças-chave. No entanto, a verdadeira diferenciação emerge com a personalização escalável. Imagine oferecer experiências sob medida para cada cliente, impulsionando a fidelidade em 80%. A gamificação, aliada à personalização, cria jornadas únicas, enquanto os programas de fidelidade se tornam mais eficazes ao se adaptarem às preferências individuais. Essa abordagem não apenas fortalece os laços emocionais, mas também eleva a eficiência da estratégia. Ao integrar a personalização escalável, sua marca não apenas engaja, mas conquista clientes de forma única e sustentável, elevando-se como referência no mercado competitivo.

Rule 1: Define a relationship you want to address your users as - pick one Treat them as a cool friend, or a respected elder, or a loyal partner, or a formal colleague etc depending upon your brand/product/service. And then make sure your communication is driven in that connotation via omnichannel. Rule 2: Don’t pitch everything to everyone. Make upselling/cs comms/crosseling personalised.

Communication regularly and effectively with a customer will strengthen the relation between the service provider and the customer. Feeling number one in priority , showing care and they are important and updated Their voices, feedbacks and suggestions will effectively engage them in shaping the experience they will go through ,and will encourage them to be a mirror like to whatever service we are providing. Also choosing the proper and suitable communication channel to the targeted customers is very important.

As soon as you land a contract, you need to ensure that you multiply the point of contacts in the company. A multifaceted relationship is far less susceptible to a fall out and also relationships up and down the ladder helps in better understanding. A single person relationship is a double edged sword, you only have to manage one relationship but the risk of falling out far outweighs the benefits.

People need contact, move away from emails, pick up the phone and then send an email to confirm what was discussed. Plan regular check ins, as in book them in your calendar, people are always happy to be contacted, and worst case scenario they won't pick up that time and will do next.

Encantar os clientes é fundamental. Manter os clientes encantados ao longo do tempo é extremamente desafiador, pois a percepção de qualidade pelo consumidor é mutável ao longo do tempo, exigindo inovação constante para encantá-lo e, por consequência, mantê-lo engajado. A depender do aspecto do negócio que gera percepção de valor e encantamento ao cliente, mantê-lo interessado pode significar um alto investimento.

Data data data !! First step is always to get relevant data of your customer base so that you can understand who they are. We always feel we know them but data will always give some details which will blow our mind. Connect your different channels of communication data into one database.

Se prometeu algo, cumpra! Supere sempre a expectativa dos seus clientes, seja honesto, mostre sua empresa realmente, não tenha medo de ser a solução plena das necessidades deles.

I think that you need to be committed to keeping your partners engaged by delivering immense value and creating delightful experiences. You need to understand them and always surpass their expectations with exemplary, innovative solutions. From my experience, you need to engage with partners on a personal level and through social media platforms, ensuring that your brand stands for what matters to your partners. Your goal is not just to satisfy your partners but to delight them, turning them into vocal advocates for your values and brand.

Always find out the pain area of client facing and provide solution for the same by providing committed quality and service within time. Take regularly feedback of your solution. Always inform additional technology and details which will reduce clients cost and give the more performance. Share email of best wishes, case studies, new value added products and services, case studies.

Seeking feedback is an excellent strategy for connecting with customers. However, it's crucial to refrain from overwhelming them with a barrage of emails requesting feedback, as this can lead to disengagement. Additionally, ensure that the feedback collection format is easily analyzable and actionable. Therefore, incorporating a mix of specific experience ratings and open-ended questions for customers to provide detailed comments is essential. Beyond the impact of incentives, a PERSONALIZED response to customers who take the time to share their input proves even more effective.

Customers lose engagement when you’re robotic and waffling, always try to be concise with a little bit of personality. Make sure information you’re giving is relevant and makes sense to understand.

Actively ask for customer feedback and reviews that are personal to them. This not only provides valuable insights for improvement but also makes customers feel valued and heard. Using surveys, feedback forms, and encouraging reviews on your website or social media platforms should be adopted.

Buscar feedback e avaliações é essencial para aprimorar constantemente o atendimento. Quando os clientes compartilham pensamentos, críticas e elogios por meio de avaliações, oferecem uma consultoria valiosa e gratuita. A empresa deve estar atenta a essas avaliações, agindo para melhorar e reconhecer internamente os elogios. Essa abordagem contribui para construir uma rede de atendimento mais eficiente, atendendo às necessidades explicitadas pelos clientes.

Rule 1: Take feedback to gauge true customer sentiments and not to fulfill internal KPIs Rule 2: Ask the right question at right stage of the journey and in right format Rule 3: Keep updating the second point time to time to get relevant feedback Rule 4: Too much feedback is waste. It becomes annoying for user and useless for organisation. Optimise the feedback journeys. Rule 5: Complete the feedback journey i.e. if customer has raised some concern then reach out to the user with an answer. Can also reach out in case given positive feedback, this way you give them another reason to like you :)

Trusts is numero uno! Being a trusted advisor is something to behold. You will need to be trusted to be a trusted advisor, and you need to be able to provide advice to be a consultative seller. Knowing your market and backing up your claims to that advice are two ways to gain trust and provide advice. The purpose of this section is to get you over being liked. Customers do not need to like you in order to buy from you. They need to trust you. Like and trust are two very different things, and they are miles apart.

In my experience, infusing a personal touch into your communication—sharing authentic stories that resonate with your audience, making your brand more relatable. These things build trust. Even utilizing interactive content like polls or surveys to involve customers actively, fosters a sense of collaboration and connection. This way, you not only build trust through transparency but also create a more engaging and memorable experience, increasing the likelihood of customer retention.

How do you show a customer transparency etc? One great way is to share via newsletters or comms negative feedback and what you have done a business to rectify it. Keep clients on your journey of self improvement and always operate as ethically as possible

In order to truly engage with your customers, it's important to build trust and credibility. This can be achieved by always being transparent, honest, and consistent in your communication and actions. By doing so, you can establish a meaningful connection with your customers that will foster increased loyalty and pave the way for long-term success.

To build trust and credibility with your stakeholders, it is important that they feel the benefit of your contribution to them to the extent they can value it first. In short - Engagement Management!

Uma outra estratégia é gerar interação entre os mentorados, por exemplo, em um encontro de mentoria coletiva. A troca de perspectivas enriquece esse momento e gera desenvolvimento para todos. O mentor pode se colocar como um facilitador no processo de aprendizagem de seus mentorados e assim, elevar o nível de suas mentorias em grupo. Mas antes de utilizar essa estratégia, é importante criar um ambiente realmente seguro e ir promovendo aos poucos essas interações, sem forçar a participação das pessoas.

Social media is nowadays a strong platform to make customers engaged and the way to interact with them. Even bad reviews are being publicly posted tagging brands on social media. Understanding the traits of customer taste and focusing according with the brand promotion can create great impact.

Connection, Curiosity, Understanding and Generosity is what will keep your customers come back to you. Connection: Engage with them at a human level and earn their trust and stick your nose into their business. Curiosity: Ask intelligent questions to help the buyer more fully understand the scope and impact of the changes they want to make. Understanding: Listen more and slowly to make sure you fully understand what is important to them. Your buyers will engage with you after the first call only if they felt understood. Generosity: Enable buyers by bringing your value and vision to help them achieve what's important to them.

The more interaction you have with your clients the better. As well as collecting standard feedback on data, try and encourage feedback and interaction with an engaging format. Polls, emoji reactions, quizzes etc. If you can and dependent on your business, create awards schemes to recognise top performing customers or super users etc. Nothing better than showcasing customers who have been using your service in the best kind of way.

6 - Incentive o Engajamento e a Interação: Promova a participação ativa de seus clientes em eventos, pesquisas, concursos ou programas de fidelidade para mantê-los envolvidos com sua marca.

I am a big believer in Innovation and Co-Creation! Involving customers in the innovation process can be incredibly engaging. Inviting them to share ideas, participate in beta tests, or contribute to product development can make them feel invested in our success. It's a win-win; we get invaluable insights, and they get a sense of ownership and contribution.

Fostering customer engagement involves embracing diverse perspectives. Start by personalizing content to resonate with various cultural backgrounds, ensuring it's relatable and respectful. Leverage social listening tools to understand the unique needs and preferences of different communities. Engage with customers through platforms popular in their culture, and consider collaborations with influencers who genuinely connect with these communities. Regularly review and adapt your strategies based on customer feedback, ensuring your approach stays relevant and inclusive. Engage an approach like The Prism Method by CulturePRISM to ensure the above. ☝🏾

Have a conversation with your customer, ask open ended questions that don’t require a “yes or no” reply. Reassess the MEDDICC qualifiers and determine if anything has changed. Have them confirm that your efforts align with the boundaries of their initiative as you understand it and ask if anything has changed on their end. Listen as much as you want to be heard. Consider employing mirroring, repeating the last 1-3 words of their statement with the appropriate upward or downward inflection so they subconsciously know that you’re actively listening. Check out the book “Never Split the Difference” by Chris Voss to learn more about mirroring.

Customer Engagement Techniques • Use a consistent brand voice across all channels to connect with customers emotionally. • Personalize customer experiences based on behavior, history, preferences, and feedback. • Reward repeat customers, recommendations, reviews, and feedback. • Use chatbots to answer common customer queries and improve customer service. • Provide valuable, funny, and educational content to solve customer problems. • Use relationship marketing to increase consumer loyalty, trust, and advocacy. • Utilize social media to increase brand awareness, engagement, and passion. • Measure customer engagement KPIs like satisfaction, retention, loyalty, advocacy, and revenue to enhance customer interest and interaction.

By consistently delivering valuable and relevant content through various channels, businesses can attract and retain customers.   Customer engagement encompasses interest, loyalty, and commitment. All these factors are paramount to business growth. In short, an engaged customer is a happy and loyal customer, who is likely to stay on board and recommend your services to their friends, family, on public forums, and other word-of-mouth channels.