You're working on a website redesign. How can you make sure your SEM team is in sync with the design team?

As soon as you have the initial wireframes for your upcoming website, make sure to share them with your PPC manager for feedback. Doing so sooner rather than later can significantly cut down on both time and costs, setting your website up for PPC success.

To ensure our SEM team is in sync with the design team for the website redesign, we'll prioritize clear and open communication. Regular meetings where both teams can share progress, insights, and requirements will be crucial. Additionally, creating shared documents or platforms where both teams can access and update information will help maintain alignment. It's important that both teams understand each other's goals and constraints to work efficiently towards a cohesive website design that meets both SEM and user experience objectives.

Hold regular cross-functional meetings to align on project goals, timelines, and key deliverables. Encourage open communication and collaboration between the SEM and design teams to ensure that website changes align with SEM objectives and maintain optimal user experience.

Colaboração desde o início é fundamental: Inclua membros da equipe de SEM nas fases iniciais do processo de redesign. Isso permitirá que eles expressem suas necessidades e requisitos específicos em termos de estrutura, layout, navegação e outros elementos relacionados ao SEO (Search Engine Optimization).

Involving your SEM team from the beginning of a redesign is crucial. Their insights can preemptively address performance and visibility concerns, ensuring the new design supports your marketing goals. Collaboration between SEM and design teams aligns objectives, streamlines the process, and avoids costly post-launch fixes. This proactive approach saves time, money, and optimizes your site for both users and search engines, ensuring a smoother transition and better overall results.

clear and ongoing communication between SEM and design teams is vital. By sharing strategies, goals, and insights on the current site's performance, the SEM team can ensure that the redesign aligns with marketing objectives. Highlighting how keywords, content, and landing pages will be utilized for targeting and conversion is essential. Providing data on the site's current strengths and areas for improvement helps the design team create a more effective, user- and SEO-friendly website. This collaborative approach guarantees that the final design supports and enhances SEM efforts.

Pre-launch review and testing with the SEM team are crucial to ensure SEO and PPC optimization, user-friendly navigation, optimal speed, and mobile responsiveness. This process identifies and rectifies any errors, broken links, or redirects, safeguarding your site's functionality and reputation. Thorough testing avoids post-launch issues, ensuring a smooth transition and maintaining a positive user experience and search engine ranking. It's a proactive step towards a successful site launch and long-term digital marketing success.

I think it's important to start with both the teams onboard. - Arrange a meeting - Layout your vision - Encourage the SEM team to mention all that they have in mind - Let the design team take notes and work on a plan accordingly