I believe our stakeholders are different in personality and other aspects, so I would do as follow: 1-I will do a thorough research, to know the HCP better, all possible information that could gather professionally and ethically. 2- continuing the level of understanding of HCP’s need, interests, values and challenges especially during one to one meetings, being sympathetic and an active listener. 3-Establishing trust by open and honest communication even if sometimes it is not what the HCP wants to hear. 4-Try to find some common goals and values, to establish rapport 5-Ensure having regular engagement 6-Become one of the HCP’ source of solutions 7-Manage expectations 4-Have a planned regular engagement in different ways

Acknowledging their fears is the first step should be done! Then: - Find out the rout cause of their fears. - Ask about the usage way and selected patients; as sometimes they are using it wrong which let side effects to appear more frequently. - Elaborate more about our product evidence. - Bring the related evidence and trials supporting our message. - Let them try on a few patients in our target segment to gain trust. - Following up is crucial in this phase to answer any new concerns and gain their trust that you'll be there and believing that you're their partner.

To win the trust of healthcare professionals, focusd on building credibility through evidence-based data, providing clear product benefits backed by clinical studies, and maintaining transparency. Engage in meaningful, educational discussions, listen to their concerns, and demonstrate a genuine commitment to addressing their needs and improving patient outcomes. Building long-term relationships through consistent support and ethical practices is also key.

Being a medical representative is very sensitive. You must build a relationship with healthcare professionals that is based on trust, expertise, humanity and a common goal, which is to help the patient. Confidence in you as a professional will build the doctor's confidence in the medicine. Of course, there are also official guidelines for the treatment of certain diseases or conditions, studies, analyzes and official recommendations. Medical representative is here to fit all of that in a good way as a therapeutic solution for situations and challenges that doctors have to choose the right moment for it.

Be a true consultant. Be an asset to their practice through understanding how they function, mitigating challenges, working to see how your product can enhance their values and patient care.