Here's how you can break down communication barriers in content strategy.

The book "The Fine Art of Small Talk" by Debra Fine is a masterpiece of how to communicate effectively. You must use these 5 lessons in content strategy: 1. Active Listening: Pay close attention to your audience's feedback and needs. 2. Mirroring: Reflect your audience's language and style to build rapport. Feel their emotions. 3. Calibrated Questions: Use open-ended questions to engage your audience and gather insights. 4. Storytelling: Use relatable stories to keep your audience engaged. 5. Consistency: Ensure your message is consistent across all platforms and touchpoints. Anything you do, always remember that there's a human on the other side of the screen!

Documentar a comunicação é essencial para garantir o alinhamento de todas as pessoas da equipe. Por isso, vale não apenas ter reuniões de apresentação da estratégia de conteúdo, mas também atas e materiais que registrem o que foi definido, o motivo e os indicadores de sucesso.

In order to break down communication barriers in content strategy, your strategy should include a diversity and inclusion audit. This is a process of removing bias to identify if your content language is welcoming to all your audience members who come from different backgrounds. The audit can also identify opportunities for improvement to language that resonates with a diverse audience.

Os feedbacks precisam acontecer de forma orgânica e recorrente e não apenas em agendas marcadas poucas vezes - em muitos casos apenas no final do projeto. Por isso, incentive a comunicação e a troca de perspectivas entre o time.

Todo conteúdo precisa estar alinhado à estratégia definida e fortalecê-la. Para garantir essa consonância, costumo sempre revisitar o planejamento de conteúdo e pensar no porquê de um material, antes de iniciar a criação dele. Isso garante o alinhamento da comunicação e reduz a chance de retrabalho.

Quebrar barreiras de comunicação na estratégia de conteúdo envolve diversos fatores como entender o público-alvo, usar uma linguagem clara e acessível (combinada ao público), e obviamente diversificar formatos (e-mail, push, sms, redes sociais, etc). A personalização do conteúdo, feedback contínuo e a utilização de ferramentas de análise para ajustar a estratégia ao longo de todo o período também são essenciais para quebrar as barreiras de comunicação e entregar sempre a mensagem correta.

A few things to add: - Consider Technology: Use modern technology to enhance communication. Tools like project management software, chat apps, and collaborative platforms streamline interactions and keep everyone informed. Video conferencing, virtual meetings are more personal and effective. - Encourage Creativity: Foster an environment where creativity thrives. Encourage your team to think outside the box and experiment with new ideas. Creative freedom leads to innovative solutions. - Celebrate Success: Recognize and celebrate your team's achievements. Acknowledging success boosts morale and reinforces effective communication practices. When your team feels valued and appreciated, they stay engaged and contribute positively.

Internal communication impacts external communication. How do people talk about your audience internally? What do they know about them? What is the internal message surrounding content creation in the company? Is quality secondary and it's more about quantity and "getting it out the door?" Is empathy present within your internal communications? If not, how can it be present externally? All of these internal factors will impact how well you content communicates and connects with your audience.