Here's how you can build a content strategy as a remote content marketer.

Start by defining specific goals for my content, like getting more website visitors, higher engagement, or more leads. next, rely on project management tools, content calendars, and collaboration platforms to plan, create, and schedule content smoothly. Lastly, regular communication with team using video calls, chat apps, and emails to stay aligned and solve any problems quickly.

To build a content strategy as a remote content marketer, set clear goals, conduct audience research, and create a content calendar. Utilize collaboration tools for seamless communication, regularly review performance metrics, and adapt your strategy based on insights. Ensure consistent quality and align content with brand messaging across all platforms.

Creating a content strategy as a remote content marketer involves several key steps. Here's a comprehensive guide to help you build an effective content strategy: 1. Define Your Goals Business Goals: Align content objectives with overall business goals (e.g., increase brand awareness, generate leads, boost sales). Content Goals: Set specific, measurable goals for your content (e.g., increase website traffic by 20%, achieve 10,000 newsletter subscribers). 2. Understand Your Audience Buyer Personas: Create detailed profiles of your target audience, including demographics, interests, pain points, and behaviors. Audience Segmentation: Segment your audience to tailor content for different groups.

3 Simple Strategies for Remote Content Marketing Success: 1. Become the Virtual Investigator: Harness social listening tools and competitor analysis to unearth your audience's desires and pain points. 2. Streamline Your Workflow: Use project management and communication tools to ensure seamless collaboration and timely content delivery. 3. Master the Art of Virtual Storytelling: Leverage webinars, podcasts, and videos to engage your audience and establish your expertise.

Before jumping into content creation, clearly outline your objectives. Are you aiming to increase brand awareness, drive website traffic, generate leads, or nurture customer loyalty? Your goals will shape your content strategy and guide your decision-making.

Understanding your target audience is paramount. Dive deeper into their demographics, interests, pain points, and preferred communication channels. Tailor your content to address their specific needs and resonate with their values.

Knowing your audience is key to creating content that resonates with them. Here’s how to analyze your audience: - Age, gender, location, education, and income level. - Hobbies, preferences, and what they care about. - Challenges and problems they face. - Where they spend their time online, what content they consume, and how they interact with brands. Tools for Audience Analysis - Google Analytics - Social Media Insights - Surveys and Feedback According to HubSpot, personalized content can increase engagement by 80%.

Understanding your audience requires a broad perspective. Don't just stick to your content channels. Analyze competitors to see what works for them and, crucially, what doesn’t. Listen to top podcasts as a writer, read as a podcaster, and explore different content formats. Use data analytics to gather insights on demographics and engagement patterns. Engage directly with your audience through social media, surveys, and feedback forms. When in doubt, just ask them!

In my experience, a content audit is like a health check for your content marketing efforts. By identifying areas that need improvement, I've been able to optimize my content strategy and achieve better and killer results.

Conducting a content audit is essential for evaluating the effectiveness of your existing content. This process involves reviewing all published content to identify what's working and what isn't, helping you pinpoint gaps and opportunities for improvement. As a remote marketer, use cloud-based spreadsheets and databases to organize your findings and collaborate seamlessly with your team. This organized approach ensures that your future content efforts are refined and aligned with your overall strategy, leading to more effective and targeted content marketing.

Before creating new content, find out what you already have. A content audit helps you understand what’s working, what’s not and where there are gaps. Here’s how to do a content audit in 3 simple steps: Step 1. List all your existing content, including blog posts, videos, social media posts, and more. Step 2. Look at metrics like page views, shares, comments, and conversion rates. Step 3. Determine which topics or formats are missing from your current content. According to a study by SEMrush, 51% of companies that perform regular content audits see an increase in website traffic.

Here's one of my absolute musts as a Fractional CMO who works with agencies: Conduct a thorough content audit to evaluate what is already created. And do this regularly. This helps you spot what’s working and what needs improvement. Use cloud-based tools for organizing your findings and collaborating with your team, keep them updated to new changes and re-purposed articles so that they are always ready to share. One of the most effective ways to improve your content is to use AI to analyze and adapt your writing to be better: shorter, clearer or easier to understand. Often we forget that we can improve our content after the fact in an all digital world!

Choose the right channels to distribute your content effectively. Consider your audience's preferences and the strengths of each platform. Focus your efforts on the channels where you can maximize reach and engagement.

Not all content needs to be on every platform. Choose the channels that best reach your audience. Find out where your audience spends their time. This could include social media platforms, blogs, podcasts, or email newsletters. Decide what types of content work best on each platform. For example, visual content like images and videos perform well on Instagram, while long-form articles are better suited for blogs. Plan how often you will post on each channel. Choosing the right channels is crucial for reaching your audience effectively.

7 Sections to Include in Your Content Calendar 1 - Date to Publish - Know when to post your content. 2 - Themes - Let your audience know what type of content to expect each day. 3 - Link to Draft - Usually includes captions, hashtags, video scripts, and more. We use Google Docs for easy team editing and commenting. 4 - Writer - Useful if you have multiple writers on your team. 5 - Link to Graphic - For your graphic designer to fill in once the design is complete. 6 - Status - Track progress with statuses like To Do, Doing, For Text Review, For Graphic Review, Publish, For Text Revisions, For Graphic Revisions. 7 - Results - Track views and engagements to improve your content.

As a remote content marketer since 2019, I've built a successful strategy around a structured content calendar. This approach involves thorough audience research, goal alignment, and meticulous content planning. By focusing on high-quality content creation, strategic distribution across channels, and continuous analytics-driven optimization, I ensure that every piece of content serves its purpose effectively. Collaboration tools and clear communication play a crucial role in maintaining productivity and alignment with team and client objectives, ultimately driving consistent results and business growth.

Develop a well-organized content calendar that outlines your publishing schedule, topics, formats, and distribution channels. This will help you maintain consistency, plan ahead, and ensure a steady flow of high-quality content.

A content calendar helps you stay organized and ensures consistent posting. Here’s how to create one: - Plan themes or topics for each month to keep your content focused. - Decide on the specific dates and times for posting content. - Include a mix of content types, such as blog posts, videos, infographics, and social media updates. - Set deadlines for creating and publishing content to stay on track. According to CoSchedule, marketers who document their strategy are 313% more likely to report success.

I've been a content creator since 2009. Over the years I have developed a comprehensive marketing calendar that includes annual sales, holidays and other important dates. Then I can build out an annual calendar that captures the flow and rhythm of a business. All of the promotions and celebrations become an organic part of the content schedule. Quarterly we take a look at how well our audience is engaging and make any needed avatar updates to make sure that our metrics remain high. This structure also gives everyone on the team ample time to meet deadlines so no one is surprised with last minute due dats.

Data-driven insights are essential for optimizing your content marketing efforts. By analyzing the performance of my content, I've been able to identify trends, understand what resonates with my audience, and make informed decisions that lead to better results.

Regularly reviewing your content's performance is crucial for understanding its impact. Analyze metrics such as engagement rates, click-through rates, and conversion rates to gauge effectiveness. Use this data to refine your strategy and make informed decisions about future content. As a remote marketer, utilize analytics platforms that offer comprehensive reports and easy sharing capabilities with team members. This approach fosters a culture of continuous improvement, ensuring your content marketing efforts remain effective and aligned with your goals.

My C.O.N.T.E.N.T framework works for any remote work and starts with this 7-step process. Connecting with your audience and vision, optimising your channels, nailing your strategy (understanding your content buckets and sales plan), telling your story and working on storytelling, expanding in on other channels (repurposing), navigating the process (building out a system that works for you), testing and measuring. I use this with clients and students and all my clients I work with is done remotely