Here's how you can enhance your team members' creativity in video production through feedback.

Asegúrate de haber entendido la estrategia del cliente incluyendo el público al que va dirigido el video, de forma que en la preproducción interna puedas explicar a tu equipo los objetivos y detalles del proyecto. Al dar comentarios, haz siempre referencia a estos objetivos para guiar tus críticas comentarios y mantener alienado al equipo con lo esperado por el cliente.

I love to share a story from experience where clear goals made a big difference in a video project. - Align with project objectives - Target audience awareness - Define success metrics - Consider distribution channels - Set realistic deadlines

When starting a new project, it can be tempting to jump right in without clear goals. However, doing so can lead to stress for you and your team in the long run. It's important to remember that there are multiple paths to achieving the same results. If you're leading the project, avoid micromanaging the creative process and consider having a kickoff meeting to share the project's goals and gather ideas from your team. Keep in mind that while some goals are non-negotiable, others can be adjusted as the project progresses. Stay flexible and seek feedback from your senior editor or cinematographer when changes to the goals are necessary along the way.

First, ask your team members if they are open to feedback. If they are not, stop there. Nothing you can say will help. If they are open, be sure to frame the feedback within the context of the situation.

Al proporcionar comentarios, refiérete siempre a los objetivos del proyecto para guiar tu crítica. Explica no solo qué podría cambiarse, sino también por qué debería hacerse, vinculando las sugerencias a la visión general del proyecto. Corrige, señala y reprende con respeto y profesionalismo, buscando mejorar el proyecto y desarrollar al equipo sin humillar ni degradar a nadie. Mantén la confianza del equipo y evita tomar las críticas de manera personal. Escucha sugerencias, pero asume la responsabilidad de tomar las mejores decisiones como líder del proyecto.

I provide examples of how explaining the "why" behind a critique can lead to better solutions. - Focus on specific elements - Offer actionable suggestions - Explain the rationale behind feedback - Encourage alternative approaches - Maintain a positive tone

Instead of just saying "good job," suggest specific ways to build on the team's strengths. ↳ Recognize good work ↳ Highlight team strengths ↳ Connect to project goals ↳ Celebrate innovation ↳ Build team morale

I explain how actively listening to team member responses can improve the feedback loop and refine the final product. ↳ Encourage questions ↳ Practice active listening ↳ Refine understanding ↳ Offer clarifications ↳ Foster respectful discussion

I set up effective review sessions like sprint reviews or daily stand-up meetings, for video production teams. ↳ Structured feedback sessions ↳ Set clear next steps ↳ Maintain project momentum ↳ Celebrate milestones

Antes de iniciar el proceso creativo, asegura que tu equipo comprenda plenamente los objetivos del proyecto y el público objetivo. Al proporcionar comentarios, referencia siempre estos objetivos. Explica no solo qué cambiar, sino por qué, vinculando las sugerencias a la visión general del proyecto. Corrige, señala y reprende con respeto y profesionalismo, buscando mejorar el proyecto y desarrollar al equipo. Refuerza positivamente los aspectos bien realizados para motivar al equipo. Nunca humilles ni degrades a nadie y evita tomar las críticas de manera personal. Escucha sugerencias, pero como responsable del proyecto, asume la responsabilidad de tomar las mejores decisiones.

When asking for changes to a creative, it's important to be polite. This principle applies to all aspects of life. For instance, instead of bluntly saying "Change this," consider phrasing your request as "Can we swap out this red car for a different one? Our main competitor uses this color, and I think our clients will appreciate the change." It's all about fostering a constructive and respectful environment for feedback. Consider setting up one-on-one meetings to exchange feedback. These meetings can be beneficial for both parties, allowing for a focused discussion to streamline ideas and feedback. Even if you don't always have feedback to share, these meetings can still be valuable for discussing projects and generating new ideas.