Here's how you can market yourself effectively to employers while changing careers.

Ensure that your resume, cover letter, LinkedIn profile, and any other professional materials consistently convey your new career aspirations and relevant skills. Highlight achievements from your previous roles that demonstrate relevant skills and qualities. Use metrics to quantify your success whenever possible. Maintain a positive attitude throughout your job search. Employers value confidence and a can-do mindset.

Do your research and make sure that the values, mission statement and culture of the organisation you are applying for are reflected throughout your resume. Find key staff members from the organisation on LinkedIn and request to connect. Volunteer to get experience in your new career. Attend relevant industry events and other networking opportunities.

Showcase your skills in your resume by providing relevant details of the project. Do mention where you’ve used a particular skill in a very precise manner. Don’t just mention anything and everything in the resume which might put the recruiter in a dilemma to make a call. Most importantly, keep up with the hiring trends and patterns and keep improving your resume accordingly.

Changing careers does not imply a lack of skills or experience. Instead, it provides an opportunity to highlight your abilities with a focused approach. To do this effectively, identify the four most important skills for the target role and demonstrate how your past experiences and contributions have honed these skills. This is the best way to showcase your transferable skills and make a strong case for your candidacy.

Here you can play best with the transferrable skills. The new job is requiring something you have done in past in different role. You can highlight it within your skills section. Focusing on your adaptability plays an important role that shows are able to work on something other than your previous roles.

Continuous learning is the KEY in changing trends. For example you have been working in client services industry and after seeing that AI is taking over and there is a lot scope to it you have decided to learn and excel in this field. This will impress the recruiters that you have dedication to explore new things and that can make you stand out. In today's world changing jobs does not show your uncertainty with work, if explained correctly with a reason and continuous learning is the best reason to explain.

Go beyond professional experience. For example when I was applying for a role in DEI field, even though I had no experience in the domain beforehand I highlighted how in my personal life I have always strived to be inclusive and kept an open mind towards diverse individuals, focusing on my unconscious biases and unlearning non inclusive behavior continuously.