Here's how you can master the art of networking in the digital age.

Si quieres destacar en la creación de redes en la era digital, es fundamental construir una presencia sólida en plataformas importantes como LinkedIn y Twitter, manteniendo tus perfiles completos y al día. Interactúa de manera proactiva en comunidades en línea importantes para tu sector, brindando recomendaciones y difundiendo información de calidad. Comparte contenido en forma de artículos, blogs y videos que muestren tu expertise y enriquezcan a tu audiencia. Además, participa de forma genuina con otros colegas, compartiendo opiniones positivas y demostrando un interés sincero en sus publicaciones, con el objetivo de establecer conexiones valiosas y perdurables.

Be authentic, be you and be polite. You have value to bring from the experience your journey has given you and by engaging and representing yourself consistently honestly with insight you can build trust and a brand for what you want to be known for. Do not mistake that it is not overnight and that you will need to be patient and keep at it for a while until the snowball starts to roll and build.

Make sure your profiles are professional, polished and consistent (ie if i look at one of your profiles and then another I know and can see instantly its you as the same person!). Test your profile picture out at photofeeler dot com. Look at how others polish their profiles and plagiarize from these. Nurture your profile, don't build it and let is stagnate, review it often, update it, learn from others and grow your profile and hence your brand and followers.

Create your own content and share it (more than once - dont post a good piece of content only once - reuse it periodically, mix up your content from video, blog, comment, etc). Take part, follow those who post in your arena and engage with their content, tag them in yours asking for their thoughts. Put yourself out there.

Keep in mind that the key is to be a spotlight, not be in the spotlight. Highlight other useful content from other creators, be that videos, books, webinars, etc.

To master the art of networking in the digital age, always offer value. When you meet new people online, share useful information or tips that can help them. Be friendly and show you care about their success. Listen to their problems and try to help solve them. Share your knowledge without asking for anything in return. Stay in touch and check in on them regularly. By offering value, being helpful, and staying connected, you will build strong and meaningful relationships in the digital world.

Personalized video messages are still very under-utilized and are a powerful way to build stronger connections. They add a personal touch that text-based communication lacks, allowing for better engagement through facial expressions and body language.