Here's how you can rebuild your copywriting career after a layoff.

Losing your job can be a staggering blow, especially in a field as dynamic as copywriting. However, it's also an opportunity to reassess your career path and emerge stronger. Whether you've been laid off due to downsizing, a shift in company strategy, or market conditions, the steps to rebuild your copywriting career are clear. You have the skills and the talent; what's needed now is a strategy to showcase them and to navigate the waters of job hunting and skill enhancement in today's competitive environment.

1 Assess Reality

Begin by taking stock of your current situation. Understandably, a layoff can shake your confidence, but it's important to realize that your skills are still valuable. Evaluate your financial position to determine how much time you can devote to job searching versus immediate freelance work. Reflect on your past experiences to identify your strengths and weaknesses as a copywriter. This self-assessment will serve as a foundation for your job search and personal development.

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
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An AI writing articles about how a copywriter can rebuild their career after losing their job to an AI. Ain't that a kick in the teeth?

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Umme Farwa

Research Analyst at Silverlight Research Expert Network
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Rebuilding your copywriting career after a layoff involves a multifaceted approach. Start by updating your portfolio to reflect your most recent and best work, emphasizing versatility and results. Networking is crucial; reconnect with former colleagues, attend industry events, and engage in online communities. Enhance your skills through courses and certifications to stay current with industry trends. Leverage social media and content platforms to showcase your expertise, creating a personal brand that highlights your unique strengths. Finally, consider freelancing or consulting to rebuild your reputation and client base, gradually transitioning back into full-time opportunities as they arise.

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Mohamed Sayed

Copywriter | F*cking Killer Copy That Sells.
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Rebuilding your copywriting career after a layoff starts with staying positive and proactive. First, update your portfolio with your best work. Reach out to past clients for testimonials and referrals. Network with other copywriters and potential clients online and offline. For example, after my layoff, I joined a few professional groups and attended industry events, which helped me land new projects. Keep learning and improving your skills, and don't be afraid to take on smaller jobs at first. By staying active and connected, you can quickly rebuild and even strengthen your career.

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2 Update Portfolio

Your portfolio is your career lifeline. It's time to revamp it, ensuring that it reflects your best work and the breadth of your abilities. Remove outdated samples and add recent, relevant work that showcases your talent for engaging audiences and driving action. If you have gaps in your portfolio, consider creating speculative (spec) work or volunteer for a cause you're passionate about to produce fresh content. A strong portfolio is crucial for standing out to potential employers or clients.

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3 Network Actively

Networking is not just about attending events; it's about engaging with your peers and industry professionals online and offline. Update your professional profiles on social media platforms and join relevant groups where you can contribute to discussions. Reach out to former colleagues, mentors, and industry connections to let them know you're looking for opportunities. Remember, networking is a two-way street; always look for ways to provide value in these relationships.

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Gregory Bourne

Premium Ghostwriter
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Offer your writing talents to non-profits, new businesses, or industry groups. Volunteering can help you build up your portfolio and connect with people you wouldn't normally meet. It's a great way to show what you can do and make connections with people who can vouch for your skills and work ethic.

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4 Learn New Skills

The copywriting landscape is constantly evolving, and staying current is essential. Use this time to sharpen your skills or learn new ones that can make you more marketable. This might include studying search engine optimization (SEO), mastering a new content management system, or getting familiar with the latest trends in digital marketing. Online courses and webinars can be an excellent resource for this purpose. The more versatile you are, the more attractive you will be to employers.

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5 Freelance Strategically

While seeking a permanent position, freelancing can be a viable way to maintain income and keep your skills sharp. Identify niches or industries where there's a demand for copywriters and pitch your services. Use freelancing platforms or your personal network to find gigs. Freelancing can also help you build a broader portfolio and may even lead to full-time job offers if you impress your clients with your work.

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Syed Naeem Gillani

Creative Copywriter | I've helped 50+ Health Supplements Grow 200% with Storytelling & SEO Content | Turning Science into Sales, Naturally | Member AHPA
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Rebuilding your copywriting career after a layoff is possible by strategically embracing freelancing. Start by leveraging your existing skills and portfolio to attract clients who value your expertise. Network within industry circles, utilize freelance platforms and market your services through a compelling online presence. By diversifying your client base, continuously updating your copywriting skills, and delivering exceptional work, you can transform a setback into an opportunity for growth and professional resurgence.

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6 Mindset Matters

Finally, keep a positive mindset. A layoff can be emotionally taxing, but it's important to maintain a positive outlook and confidence in your abilities. Engage with supportive peers, consider joining a professional association for moral support, and remember that setbacks can lead to new beginnings. With determination and a proactive approach, you can rebuild your copywriting career and perhaps find even greater success than before.

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Lakshmi Krishnakumaar (Butterflyspeaks)

Content Writer | Blogger | Human Resource Management Student
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Actually I would emphasize the mindset above all the points. Narrowing down to reality working on our personal SWOT analysis will help move forward. Every inch forward is a win.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can rebuild your copywriting career after a layoff.

1

2

3

4

5

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7

1 Assess Reality

2 Update Portfolio

3 Network Actively

4 Learn New Skills

5 Freelance Strategically

6 Mindset Matters

7 Here’s what else to consider

Copywriting

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Here's how you can rebuild your copywriting career after a layoff.

1

2

3

4

5

6

7

1 Assess Reality

2 Update Portfolio

3 Network Actively

4 Learn New Skills

5 Freelance Strategically

6 Mindset Matters

7 Here’s what else to consider

Copywriting

Rate this article

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