Here's how you can stand out in the market by using copywriting to differentiate yourself from competitors.

You are your voice. Your voice is you. (If you're writing for someone else, you need to step into their voice). But it's not necessarily a matter of winging it. In fact, you might not really know how you want to show up when you write. After all, you're a different person depending on who you're with. You show up differently at work than you do with your BFFs. So, who are you showing up for in your writing? A lot will depend on your ideal customers. Are they bankers, lawyers, CEOs, beauticians, or auto mechanics? You'll show up differently depending on your market. Be intentional and go beyond the basic "professional, friendly, and casual" adjectives. Why? Because everyone else describes themselves that way and you want to stand out!

Copy's your secret sauce in the brand burger. It's what makes you the Big Mac in a sea of plain patties. Take Nike's 'Just Do It', three words that kicked every other slogan to the curb. My twist? I once turned a startup's jargon into street talk. Made them the cool kid on the block overnight. Tools? BuzzSumo for the hot topics, CoSchedule's Headline Analyzer for that clickbait zing. Keep it fresh.

Identify your audience's pain points, desires, and preferences to craft compelling messaging that resonates with them emotionally. Tailor your copy to address their specific needs and highlight how your product or service uniquely solves their problems or fulfills their aspirations. Use language that speaks directly to them, demonstrating empathy and understanding. Showcase your expertise and authenticity to build trust and credibility. Continuously test and refine your messaging based on feedback and analytics to stay relevant and maintain a competitive edge in the market.

Tangible benefits are important, but also think about intangible benefits. For each feature, ask yourself what benefit it provides. But keep going! Ask yourself why the benefit matters. For example, a carpet cleaner might leave your home clean and fresh. So what? Maybe you can now feel less stressed about visitors dropping by unexpectedly. So what? You might speak to more people at the next party you attend and make more new friends! Copywriters are trained to dig deep into each feature to uncover all kinds of potential benefits.

Saw an hungry man under the sun in Manhattan and I noticed he wasn't just hungry, he was blind too. That was because I saw a board over his chest that reads "I'm blind and hungry, please help me". Noticing nobody was stopping by to help him, I picked up the marker on the floor and wiped off his board. Then I wrote "It's a beautiful day but I can't see it, Do you care that I eat?" People who read that immediately start donating. I wrote the same things in different words. What would you do to tell compelling stories? What if I told you this didn't actually happened and it was made up? Would you still consider telling stories?

All the points listed here are simply different extensions of one concept "branding". Anything you do differently that separates you from your competitors are just part of your brand strategy. It's necessary for a Copywriter to incorporate branding in his craft, because this is what will help him stand out in a noisy market. So while you craft copies, put your uniqueness into it. Your uniqueness is your brand.