Here's how you can stay relevant in the future by continuously learning and adapting in content marketing.

LinkedIn Learning, HubSpot, SkillShare, and Coursera are my favorite platforms to upskill. Other than that, subscribe to Alex Cattoni's newsletter & check out posts from Content Marketing Institute for insights into the latest news in content marketing.

Embracing change is essential in content marketing. Be ready to leave your comfort zone, explore new platforms, technologies, and strategies, and experiment with emerging social media channels and content formats like interactive infographics or podcasts. Flexibility and innovation can set you apart from competitors who stick to outdated methods, making adaptability a valuable asset in the ever-evolving digital landscape.

Change should be your comfort zone, there is no other. Life is change, technology is change, so is how we talk about it and so is content. What we talk about, how we talk about it, where we talk about it, what it looks like - all of that changes every 1-3 months. So there is no old or new way, there is only one way - constantly evolving.

Learning can mean many things - it's not just about taking classes or getting certifications. If you learned something that you didn't know before, that's learning. Anything that would advance you, teach you a new skill or technology or open up a new perspective is valuable learning. Sometimes it can even look like watching a movie or spending time on TikTok. And other times it's taking a webinar or self-teaching a new platform. All you really need to keep learning is stay curious.

Stay humble. No matter how much you've learnt or how much you have scaled, there's always so much you don't know yet. This humility will enable you to absorb more from your peers, surroundings and keep you at the forefront of new learnings.

In addition to monitoring trends on social media, search engine patterns, and consumer behavior to uncover what it emerging, go deeper and gain and understanding of what is driving that emergence. When you can understand that, you may even be able to predict the trends that will emerge because of the trends that are emerging now. Yes, content marketing is like one of those Russian dolls within a doll toys. As soon as you uncover one trend, you'll find one on its tail. Deep analysis of this trend evolution can help you meet your audience's needs before they even know they need it.

The most important development in content marketing you have to stay on top of right now to stay relevant is artificial intelligence. Playing with ChatGPT is a good start, but now is the time to do more that that and really spend time learning and understanding the technology, the industry and the applications deeply. Content Marketing will be one of the first industries that AI will disrupt starting not even now, but yesterday. Our jobs as content marketers will never be the same, so it is existential for any content marketer to become AI expert.