Here's how you can track and measure the success of your remote content strategist projects.

This is the foundation for measurement. Clearly define the goals you aim to achieve with each remote content strategist project. Are you focusing on website traffic growth, lead generation, brand awareness, or engagement metrics like social media shares? Having specific and measurable goals allows you to track progress and determine the project's effectiveness.

Before strategizing, always start with goal setting. Define what the brand's overall objective are then match it with marketing objectives relevant. Keep it S.M.A.R.T. ✨

"What do I want?" "Why am I doing this?" Answer these questions to prepare your content strategy. Know why you're doing what you're doing and how you're going to achieve it.

To track and measure the success of remote content strategist projects: Set Clear KPIs: Define key performance indicators aligned with project goals (e.g., traffic, engagement, conversions). Analytics Tools: Use tools like Google Analytics, SEMrush, and social media insights to monitor performance. Regular Reporting: Create and review regular reports to track progress against KPIs. Feedback Loops: Gather feedback from clients and team members to identify areas for improvement. Milestone Tracking: Break projects into milestones and track their completion. Adjust Strategies: Use data-driven insights to refine and optimize content strategies continuously. These practices ensure you can effectively measure and enhance project success.

There are really 2 main KPIs to track progress: - Traffic - Conversions The rest are pretty much vanity metrics. You can track both for free with Google Search Console and Google Analytics. Now, there are exception to this rule as some businesses will want to track something very specific to their goals, but in 99% of cases, those are the KPIs you want to focus on.

Once you have defined your goals, identify the key metrics that will help you measure progress. For example, if your goal is to increase website traffic, you might track metrics like organic search traffic, page views, and bounce rate. If brand awareness is the focus, social media mentions, brand sentiment analysis, and website referral traffic could be relevant metrics.

Depending on the set marketing objectives, you will determine if this is leaning towards one of these: awareness, nurturing, or conversion. Example: If you're going for awareness, you may track reach/impression, follower growth, shares, saves, etc

In addition to using analytics tools, set up automated reports that provide regular updates on your KPIs. This ensures you’re consistently informed about your content’s performance without the need for manual data gathering. Furthermore, complement quantitative data with qualitative feedback from your audience to get a fuller picture of your content's impact. This dual approach helps you understand not just what works, but why it works, enabling you to refine your strategy and deliver even more effective content in the future.

Review data consolidated from analytics tool and check which content works best. Analyze anomalies or data that skew then determine /why/ it worked and /why/ some didn't. More than just focusing on insights, match it with visual quality, caption length, hook used, audience who are highly engaged, and so on. Once you (or your team) reviewed it, you can conduct A/B testing to validate your hypotheses.