How can augmented reality improve digital advertising?

One of the most important elements in marketing and digital marketing is to create a new experience for users so that with the help of this feeling, a relationship with the brand is formed. Augmented reality, like other techniques that come with new technologies, can create this good feeling and new experience. But keep in mind that you must use different tools to maintain and continue the relationship and in fact do not abandon the audience.

Pokémon GO is an excellent example of AR's advertising potential. The game not only engaged users in AR experiences but also drove significant foot traffic to businesses. Local businesses could become PokéStops, attracting players (and potential customers) to their locations.

One of the problems of tools such as augmented reality and artificial intelligence is over-reliance on technology and forgetting about creativity and storytelling. Sometimes we are so immersed in the type of technology and programming and technical issues that we forget that these are tools that are supposed to convey a creative idea to the user, or create a story to strengthen the brand. Therefore, as a marketer, you should be careful about the balance between technology and creativity. Especially since everything we do is to attract the audience, not to show off our technical ability.

La posibilidad de que los clientes interactúen virtualmente con productos puede reducir la incertidumbre y aumentar la confianza, lo que puede traducirse en mayores tasas de conversión. La capacidad de visualizar productos en entornos del mundo real puede influir positivamente en las decisiones de compra. La RA puede permitir a los consumidores "probar" productos antes de comprarlos, incluso en entornos virtuales, reduciendo la brecha entre la experiencia de compra en línea y la física. Proporcionar valor y entretenimiento a través de experiencias de RA puede construir una conexión emocional con los consumidores, generando confianza y lealtad a largo plazo. .

See some pointers and examples on how to use augmented reality in digital advertising: 1. Personalization: Using AR, you can build tailored adverts that are unique to each user. A beauty brand, for example, could utilize augmented reality to provide a virtual try-on experience for customers, allowing them to see how different products would look on their face. 2. Interactive commercials: Augmented reality may be utilized to create interactive commercials 3. Gamification: AR can be utilized to make exciting and engaging gamified commercials. For example, a food brand For example, a food brand could use AR to create a virtual scavenger hunt, where customers have to find hidden items in the real world to win prizes