How can graphics improve your proposals?

1 Choose the right type of graphics

Not all graphics are created equal. Depending on your purpose, audience, and message, you need to choose the right type of graphics for your proposals. Some common types of graphics are charts, diagrams, icons, photos, and illustrations. Each type has its own advantages and disadvantages, so you need to consider how they fit your goals and tone. For example, charts are good for showing data and trends, but they can be boring or confusing if they are too complex or irrelevant. Diagrams are good for explaining processes and relationships, but they can be overwhelming or unclear if they are too cluttered or vague. Icons are good for highlighting key points and categories, but they can be distracting or ambiguous if they are too generic or inconsistent. Photos are good for creating emotional impact and credibility, but they can be irrelevant or misleading if they are low-quality or off-topic. Illustrations are good for adding creativity and personality, but they can be unprofessional or childish if they are too whimsical or cartoonish.

2 Design clear and consistent graphics

Once you have chosen the type of graphics for your proposals, you need to design them in a clear and consistent way. Clear graphics are easy to understand and interpret, while consistent graphics are aligned with your brand and style. To design clear graphics, you need to follow some basic principles of visual communication, such as using appropriate colors, fonts, shapes, and sizes, avoiding unnecessary elements, and adding labels and captions. To design consistent graphics, you need to follow some basic guidelines of visual identity, such as using a limited and harmonious color palette, using a coherent and readable font family, using a uniform and balanced layout, and adding your logo and contact information.

3 Use graphics to support your text

Graphics are not meant to replace your text, but to support it. Graphics can help you convey your text more effectively, by providing visual evidence, examples, and comparisons, by simplifying complex or abstract concepts, and by emphasizing important or unique information. However, graphics can also undermine your text if they are irrelevant, redundant, or contradictory. Therefore, you need to use graphics to support your text in a logical and coherent way. To do this, you need to align your graphics with your text, by using the same terminology, structure, and tone, by placing them close to the relevant text, and by referencing them in the text. You also need to balance your graphics with your text, by using enough graphics to illustrate your points, but not too many to overwhelm or distract your readers.

5 Use graphics to persuade your audience

Graphics can also help you persuade your audience more effectively, by creating trust, credibility, and authority, by highlighting your value proposition and differentiation, and by motivating your audience to take action. However, graphics can also backfire if they are misleading, exaggerated, or manipulative. Therefore, you need to use graphics to persuade your audience in an honest and ethical way. To do this, you need to show your audience, by using graphics that demonstrate your expertise, experience, and results, by using graphics that showcase your features, benefits, and testimonials, and by using graphics that illustrate your solutions, alternatives, and recommendations. You also need to tell your audience, by using graphics that reinforce your main message and call to action, by using graphics that create a sense of urgency and scarcity, and by using graphics that offer incentives and guarantees.

6 Use graphics to optimize your proposals

Finally, you need to use graphics to optimize your proposals for different formats and platforms. Graphics can help you adapt your proposals to different media and devices, by enhancing the readability and accessibility of your proposals, by improving the loading and performance of your proposals, and by increasing the visibility and shareability of your proposals. However, graphics can also cause problems if they are incompatible, inconsistent, or ineffective. Therefore, you need to use graphics to optimize your proposals in a flexible and responsive way. To do this, you need to test your graphics, by checking their quality, resolution, and format, by adjusting their size, alignment, and orientation, and by fixing any errors or glitches. You also need to optimize your graphics, by using compression and optimization tools, by adding alt text and metadata, and by following the best practices and standards of each platform.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?