How can introverts build a professional network in commercial real estate?

In my opinion, there seems to be a misconception that the only way to build a network in CRE is to be overly extroverted - constantly calling new / existing clients and networking at every opportunity. While this approach works well for some, it is not the only way to connect with prospective contacts. Introverts can also build a great network through methods that are more suited to their personality. As an example, sending out valuable market information to contacts via email is a great way to offer value while also operating within your natural personality. You might be surprised how this approach can build contacts quicker than expected!

Introverts have a super power that is often overlooked in networking or sales: being great listeners! The ability to truly listen to what people need and making introductions to other people or services provides true value and eventual reciprocity. Introverts make great connectors, podcast interviewers, and solution creators.

Figure out what you do best and focus on that. Writing Video Podcasting Instead of trying to change your personality or force yourself to act like an extrovert, leverage your strengths and use them to your advantage. I'm an introvert and that's not a bad thing. I really enjoy writing and creating text posts on LinkedIn and that strategy works well for me.

remember that the key thing about interversion and extroversion is more about energy use and charge and less about your ability to talk to people. Introverts can interact with people. It is just not your favorite thing to do. It is about managing your day so that you don't spend too much time in a row in interaction. Introverts naturally have many great traits and strengths that allows them to build deeper relationships in commercial settings.

PLan ahead and practice... You know how these events go. Prepare for them by having a good elevator speeach about you and your company. Remember people like to talk about themselves and you like to listen. Have a few questions ready to go to keep the bulk of the energy production in the conversation with the extroverts. They will like you and build deeper connections. At the end of the day it is about quality. An extrovert might meet more people but the introvert will remember more people and will be remembered by more people.

Prior to participating in an event, it's advisable to conduct thorough research on the participants, agenda, and venue. Prepare potential icebreakers, topics, and anecdotes to initiate and maintain conversations. Additionally, establish achievable and specific goals, like introducing yourself to three new individuals, exchanging five business cards, or organizing a follow-up meeting.

I would argue that you need to GET OUT of your comfort zone. If you are not growing, you are dying. Do things that make you uncomfortable. I'm a huge fan of this. Every time I try something new or do something uncomfortable, I always receive positive results or meet someone new.

Drive the agenda so that you can control the level and amount of interaction. Don't worry about your comfort zone. You will be uncomfortable so get used to that. Plan your day for adequate decompression between interactions.

Mastering the art of follow-up and maintaining connections has been a cornerstone of my professional journey. Networking, I've learned, is far from a one-off encounter; it's an ongoing cultivation of relationships. This realization dawned on me early in my career, transforming my approach. After meeting someone, whether at a conference, through a mutual acquaintance, or during a property viewing, I always take the initiative to follow up. It's about showing genuine interest and building a rapport beyond the initial interaction.

One way that I follow up is by remembering and acknowledging key points from past networking interactions. This is a great way to demonstrate attentiveness and interest in fostering relationships. After engaging with someone, reflecting on the conversation's highlights, and then sending them relevant articles or links not only shows that you were paying attention but also underscores your commitment to their interests or concerns. This method of staying in touch isn't just a formality; it's a thoughtful gesture that deepens connections by adding value to the networking experience. Networking isn't just about initial connections; it's about cultivating and nurturing these relationships over time.