How can Merchandisers collaborate with other teams to improve the customer experience?

Os merchandisers são os "olhos" das CIAs e podem fornecer aos times de Mkt vários insights dos pontos de vendas/clientes e consumidores finais. è claro que isso passa por bons treinamentos para que estes consultores estejam atentos aos vários cenários nos PDVs. Campanhas sazonais com promopacks, promoções Leve Mais por Menos e campanhas digitais, quando bem amarradas aos anseios dos clientes têm grande chance de sucesso.

Merchandiser sets up the stage for the interaction between the product and customers, followed by a decision in favor or againts particular article. its critical the marketing activities stays in sync with how its displayed or sold to customer so that efforts from both marketing and merchanting's adds up to an amazing customer experience. Merchandisers must stay constantly in contact with marketing activities, knowing exactly product communication with customer, products value driver, Utility, interconnected products etc. so they ensure a seamless transition from marketing activity to actual product. for instance, a partywear collection to display along relevant accessories, shoes or bags etc, delivering a inspiring customer experience.

Merchandisers play a crucial role in shaping customer experience, as they also play part in curating the product assortment in retail. My perspective in three ways: - Regularly organising cross-functional meetings to align strategies, share insights, and brainstorm ideas to improve the customer experience. This includes marketing/advertising teams developing integrated promotional campaigns that can maximize impact and generate excitement among customers. - Collaborate with supply chain and logistics teams to ensure efficient inventory management and seamless order fulfillment. -Provide training sessions for frontline staff, including sales associates ensuring their ability to assist customers and deliver exceptional service.

Merchandisers can leverage their expertise in product assortment and presentation to support marketing initiatives and enhance the overall customer experience, ultimately driving customer satisfaction and loyalty. Few other points that could be helpful are the below : #Aligning Product Assortment with Marketing Campaigns #Customer Segmentation and Targeting #Collaborating with Marketing team on Content Creation and Product Storytelling # Partner with them on Visual Merchandising and Branding #Promotional Planning and Execution #Customer Feedback and Insights

Product has taken center stage on digital platforms as part of the direct-to-customer promise. Customers review products and rate them, and provide immense data to companies to identify the trends and design the next product range, amplifying the good features and removing the pain points. Marketing and Merchandising needs to be collaborative as customers can practically return any product after delivery , if delivery is an iota less than the promises during marketing.

The sales team is one of the members of the team that provides services and satisfaction to the audience. This team is very much at the point of continuous creation of the shopping experience. For this purpose, it is necessary to know the audience in detail and position the audience for their needs, wants, and demands. to give

In my experience - The best companies are the ones who fully collaborate with their merchandising staff. Merchandisers are the most visible asset of any company and are effectively the eyes and ears for trade and competitor activity. Merchandisers should represent your company with professional looking uniform and branded materials. Sales and Marketing teams should have regular catch ups with their merchandisers to ensure they are up with the most current market trends and can pivot to ensure the best sales and financial results are achieved.

Leveraging their knowledge of competitor activities, merchandisers can provide real-time information to the sales team. This information assists in developing effective sales strategies, identifying competitive advantages, and adapting approaches to meet customer demands. The collaboration empowers the sales team with up-to-date market insights, leading to an improved customer experience.

By embracing a collaborative approach, merchandisers and the sales team can leverage their unique expertise to create an immersive and customer-centric shopping experience. Through open communication, data-driven decision-making, and aligned strategies, these teams can work together to meet customer expectations and build long-lasting relationships.

Modern Operations Models is not only focusing on providing great supply chain, logistic and distribution, but also in-charge in End to End Process flow of the company and work as a heart of operation, hand in hand with supply and front end people also at the same time work closely Finance and Other to make sure business were running smooth and profitable.

Merchandiser can provide detailed requirement of product to production , explaining the end use of the product , so that operation team can finalize and fine the process routing and parameters in accordance to the technical requirements of the product w.r.t end use of the product . Also merchandiser can do milestone monitoring and kept on updating the real time position of supply chain against the order to subsequent operation team enabling them to get the pre-production work completed timely to avoid any delays .

For the customer product quality and OTD is most important factor , A merchandiser make sure to coordinate operation team regarding critical aspects of product to take control measures to achieve desire quality level of customer. And accelerate operations team time to time for on time shipment .

I prefer cultivating collaboration with the operations team to elevate the customer experience. Offering accurate forecasts and demand plans, merchandisers empower the operations team to streamline supply chain logistics and enhance product distribution. By providing valuable feedback on product performance and customer concerns, merchandisers contribute to optimizing inventory levels, reducing costs, minimizing waste, and ultimately improving service levels fostering greater customer satisfaction throughout the entire journey.

They could provide them with product information, specifications, and instructions, as well as resolving any product related issues or returns.

No matter what you do to drive your business, if the customer doesn't feel like they are important to you, nothing else matters. In todays busy word, strong customer service will go a long way. Truly show that you care about that customer in front of you , or on the phone. Listen to their needs/ wants and make sure all concerns are addressed. They will feel good about that purchase and return. That is free advertising. Keep the customers you have, instead of only focusing on getting new customers.

Merchandisers play a crucial role in enhancing the overall customer experience by collaborating with various teams, especially with the customer service team. This collaboration involves actively engaging with the customer service team to ensure a seamless flow of information. Merchandisers can contribute by providing detailed product information, specifications, and instructions to assist customer service representatives in addressing customer inquiries and concerns more effectively. . This collaboration not only improves the efficiency of customer service but also leads to a more cohesive approach in delivering a positive and holistic customer experience.

Customer service team is the voice of the customer. It becomes paramount that we provide the required support in terms of tools to get support. They can collect feedback from customers regarding their preferences, sizing issues, quality and experience. This data is analysed to be shared with merchandisers for them to take informed decisions.

Customer service plays an important role in any business, a group of front line staff that help customers solve problems. Building trust with customers and also resources for customers, satisfying customers needs. Customer is always first, listen to customers, provide better solutions, better service customers is better for company’s grow.

In my opinion, creating too many layers of communication leaves room for communication gaps and information generation loss. Let the information flow to the customer service teams through the sales team members who are on the ground, that is, in the market meeting the channels of distribution and the merchandisers at the channel. It makes it short, simple and effective, not to mention efficient.

Os Merchandisings devem saber analisar o Data, estruturar as gamas de forma a simplificar a escolha ao cliente, mas...não devem perder o poder de escuta, pois as equipas de vendas são as mais próximas dos clientes e sabem a realidade local de cada loja e região. O trabalho em equipa continua a ser a chave do sucesso!

Building a trusting relationship with Product and Design counterparts is fundamental to a successful collaboration. You will be able to ask for the products you need, give honest feedback without negative consequences, and make changes on the fly when needed. Three behaviors are key each time I build a new relationship: 1) Establishing a relationship that goes beyond the strictly professional can do wonders, and everyone is passionate about something unrelated to work. 2) Delivering on your commitments may speak for itself, but don't underestimate the value of doing what you say you will do. 3) Considering their perspective, needs and goals will help you to work in such a way that can benefit both of you.

El equipo comercial da soporte al equipo de ventas con planes comerciales para los clientes potenciales . Por otro lado, conoce el sell in, el sell out , meses de inventario de los clientes, productos con ventas estacionales que es de vital importancia para que el equipo de mkt proponga promociones que realmente generen un incremental en ventas y/o permita incrementar el drenaje de los productos con sobre stocks o cortos vencimientos. Finalmente, el equipo comercial tiene las proyecciones de ventas y sabe que productos se venderán más y es importante el adecuado stock para evitar caer en quiebres. En general considero que mkt, ventas y operaciones son piezas cruciales y el equipo comercial el engranaje que une esta gran maquinaria.

From fashion retail merchandiser POV, adding below teams: Warehouse & SCM: To have all details of merchandise pick-ups from source, delivery to warehouse for inwards & dispatches to stores for a seamless & timely receipt of goods –> merchandise should hit the floor when intended for customer shopping eg Diwali capsule Planning & Buying: To work in tandem and fine tune allocation to stores from initial budgets as per recent data –> Customer should get the similar merchandise assortment experience across city tiers & formats if also supported by sales Visual Merchandising: To have clarity of collection/story to plan display for customers the same way it’s been planned, bought & allocated to store –> Standard display experience for customer

Collaborate, Data analyze, communicate, innovate, adapt, and listen to customers to improve their experience. Remember, collaboration is key, and involving teams in the process of improving the customer experience to take multiple perspectives touchpoints.