How can motion design enhance digital marketing campaigns?

1 What is motion design?

Motion design is a broad term that encompasses different types of animated graphics, such as videos, GIFs, cinemagraphs, and interactive elements. Motion design can be applied to various digital platforms, such as websites, social media, email, and mobile apps. Motion design can help you create a distinctive and memorable identity for your brand, as well as attract and retain the attention of your target audience.

2 Why use motion design for digital marketing?

Motion design can offer several benefits for your digital marketing campaigns, such as increasing visibility and reach, improving engagement and retention, and enhancing conversion and loyalty. A study by Wyzowl found that 84% of consumers have been convinced to buy a product or service by watching a brand's video. Additionally, HubSpot reported that 54% of consumers want to see more video content from brands they support. Animoto also found that 93% of businesses have gotten a new customer because of a video on social media. Motion design can help you stand out from the crowd, deliver your message in a clear and concise way, evoke emotions and reactions from viewers, and persuade and motivate your audience to take action.

3 How to create effective motion design for digital marketing?

For effective motion design in digital marketing campaigns, define your goal and audience first. This will help you choose the right style, tone, and format. Keep it simple and relevant, avoiding too many elements or effects that can distract viewers. Optimize it for different platforms and devices, considering loading speed, audio quality, and accessibility. Test and measure your results by tracking metrics such as views, clicks, shares, comments, leads, or sales. Constantly evaluate and improve your motion design based on feedback and data from your audience.

4 Examples of motion design for digital marketing

To inspire you, here are some examples of motion design for digital marketing that have achieved great results. Spotify utilizes motion design to create dynamic and personalized playlists, stories, and ads for their users, showcasing their diverse and curated content. Airbnb takes advantage of motion design to create immersive and interactive experiences for their users, highlighting unique and authentic accommodations. Headspace uses motion design to create soothing and engaging content for its users, illustrating concepts and techniques to motivate them to practice mindfulness and reach their goals.

5 Resources for learning motion design

Learning motion design for digital marketing can be a great way to create stunning visuals for your brand. To get started, you can check out Skillshare, Motion Design School, and Adobe Creative Cloud. Skillshare offers courses from the basics to the advanced, while Motion Design School specializes in motion design and provides courses, workshops, and mentorship programs. Adobe Creative Cloud is a suite of software and services with tools such as Photoshop, Illustrator, After Effects, Premiere Pro, and Animate. With these resources, you can learn best practices and examples to master motion design and make your digital marketing campaigns stand out.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?