How can predictive analytics improve seasonal product demand planning?

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Seasonal product demand planning is a crucial process for food manufacturers, as it involves forecasting customer needs, managing inventory levels, and optimizing production schedules. However, traditional methods of demand planning often rely on historical data, assumptions, and manual calculations, which can lead to inaccurate predictions, excess waste, or missed opportunities. Predictive analytics, on the other hand, is a data-driven approach that uses advanced algorithms, machine learning, and artificial intelligence to generate more accurate and timely forecasts, based on various internal and external factors. In this article, we will explore how predictive analytics can improve seasonal product demand planning for food manufacturers, and what benefits it can bring to their business.

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