How can statistical learning improve customer experience?
Customer experience (CX) is the sum of all the interactions and emotions that a customer has with a brand, product, or service. It can influence customer loyalty, retention, satisfaction, and revenue. In a competitive and dynamic market, businesses need to leverage data and analytics to deliver personalized, relevant, and timely CX. One of the ways to achieve this is by using statistical learning, a branch of artificial intelligence (AI) that focuses on learning from data and making predictions.