How can universities align mobility programs with strategic goals?

1 Assess the needs and expectations

Before designing or implementing a mobility program, universities should conduct a thorough assessment of the needs and expectations of the stakeholders, such as students, staff, faculty, partners, and employers. This will help to identify the objectives, outcomes, and indicators of the program, as well as the potential challenges and risks. A needs assessment can also reveal the gaps and opportunities for improvement in the existing mobility programs, and inform the development of new ones.

2 Align the vision and mission

A mobility program should be aligned with the vision and mission of the university, as well as its strategic priorities and values. This will ensure that the program is relevant, coherent, and consistent with the university's identity and goals. For example, if a university's vision is to foster global citizenship and social responsibility, its mobility program should reflect and support these principles. A clear alignment of vision and mission can also help to communicate the purpose and value of the program to the stakeholders and the public.

4 Monitor and evaluate

A mobility program should be regularly monitored and evaluated to measure its progress, impact, and outcomes. This will help to ensure that the program is meeting its objectives, addressing the needs and expectations of the stakeholders, and aligning with the strategic goals of the university. Monitoring and evaluation can also provide feedback, insights, and recommendations for improving and adapting the program, as well as for recognizing and rewarding the achievements and contributions of the participants.

5 Learn and innovate

A mobility program should be seen as a dynamic and evolving process that requires continuous learning and innovation. Universities should be open to learning from their own experiences and from others, and to applying new ideas and approaches to their mobility programs. Learning and innovation can also involve experimenting with different formats, modes, and models of mobility, such as virtual, blended, or short-term mobility, to respond to the changing needs and preferences of the stakeholders, and to the emerging trends and challenges in higher education.

6 Promote and celebrate

A mobility program should be actively promoted and celebrated within and outside the university, to raise awareness, interest, and engagement among the stakeholders and the public. Universities should use various channels and platforms, such as websites, social media, newsletters, events, or testimonials, to showcase the benefits, outcomes, and stories of their mobility programs. Promoting and celebrating mobility can also help to build and strengthen the reputation and image of the university, and to attract and retain talent and partners.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?