How can you accurately assess the market value of your business?

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Understanding how to accurately assess the market value of your business is crucial, whether you're considering a sale, seeking investment, or simply looking to understand your company's financial standing. This process can seem daunting, but by breaking it down into manageable steps, you can arrive at a fair and realistic valuation. Remember, the market value of your business is what a willing buyer would pay for it in the current market, not necessarily what you think it's worth or what you've put into it. It's an intersection of numbers, perception, and sometimes, negotiation.

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