How can you adapt your social media strategy for blogging in a changing industry?

Blogging requires you to be updated with the current trends and updates. So, for a customised social media strategy you may need to follow six steps- 1. Choose your niche- what value you want to provide, and how. And once you do, you will get a better idea of your audience. 2. Choose your content style- That will be your USP. You need to be give your message in a different tone. For that you need to get your content style. 3. Engage with your audience- blogging content should be engaging, insightful and help you communicate with your audience. 4. Analyse and correct- know what’s working, and fix what’s not working. Hope it helps.

These are two distinct fields that have their own unique ways of passing information, generating engagement, and building communities of loyal audiences. Personally, I tend to share condensed blog posts on social media as flyers. I make sure to include visually appealing images to catch people's attention and boost engagement. Additionally, I insert a link so that people can read the full blog post if they choose to do so. This method has proven to be effective for me and for many others who employ the same approach.

In today's world, many people have something to say. Set yourself apart by having a unique voice. Beyond answering the question 'what', go deeper to answer 'how' and 'why'. This creates more value for your audience and creates a more unique niche for you.

É importante ter publicações atualizadas em relação as novidades, para isso é sempre importante consultar as publicações de artigos científicos. Além disso, também é bom utilizar esse meio de comunicação para registrar o aprendizado e desenvolvimento.

Adapter sa stratégie de médias sociaux pour bloguer dans un secteur en mutation nécessite une compréhension claire de son public et de son créneau. Il faut d'abord identifier qui sont vos lecteurs et ce qu'ils recherchent. Ensuite, il faut se tenir au courant des tendances du secteur pour offrir un contenu pertinent et à jour. Il est également essentiel d'interagir avec son public, de répondre à leurs commentaires et de créer une communauté. Enfin, il faut être flexible et prêt à ajuster sa stratégie en fonction des changements du secteur.

Définir ses objectifs est une étape cruciale dans la mise en place d'une stratégie de médias sociaux. Ces objectifs peuvent inclure l'augmentation du trafic vers votre blog, l'augmentation de l'engagement de votre public, l'augmentation du nombre d'abonnés, etc. Une fois que vous avez défini vos objectifs, vous devez ensuite déterminer les indicateurs qui vous permettront de mesurer votre succès. Ces indicateurs, aussi appelés KPI (Key Performance Indicators), peuvent inclure le nombre de vues de votre blog, le nombre de partages de vos articles, le taux d'engagement de vos publications sur les médias sociaux, etc. Il est important de suivre régulièrement ces indicateurs pour évaluer l'efficacité de votre stratégie

Key Performance Indicators (KPIs): Page views Bounce rate Click-through rate Social shares Comments Likes Followers Revenue Monitor and Adapt: In a dynamic industry, agility is crucial. Regularly assess your social media strategy against established KPIs. Analyze metrics, heed feedback, and be ready to pivot.

You need to begin by identifying what success looks like, whether it's more engagement, traffic, or conversions. Metrics like shares, comments, and click-throughs help measure progress. Don't just follow trends; align your goals with what matters most for your blog's growth. Regularly reassess and adapt based on insights to stay relevant and effective in the evolving landscape.

Your goals should remain flexible depending on business needs. Give your campaigns time to complete their learning phases, afterwards, use the performance results to guide you towards next steps. If you are looking to capture more leads, your strategy will look different than if you were looking to generate more sales. Your KPIs should be based on your strategy, you cannot expect to outperform all your KPIs month over month as your goals may change.

Choosing a platform is not based on what you like or the one you prefer. Look out for the platform where your audience are and be there. You should also know that each platform has it's own feature and best practices. Study them and make sure to align your strategy to the practices of the platform that you have chosen.

TikTok may not be the ideal platform if your target audience is an older generations. Similarly, Facebook might not be the best choice for reaching Gen Z, and Instagram isn't typically where you'd connect with preschoolers - though it's an excellent platform for engaging with their parents. Each social media platform has its unique demographic and content style. Aligning your content with the right platform ensures that it resonates with the intended audience. This not only maximizes your reach but also enhances engagement. Equally important is focusing on what makes you happy and relaxed. If you're forcing yourself to produce content that doesn't feel "native" to you, it can lead to burnout. Authenticity is vital in blogging

In my experience working with educational institutions, I'm noticing a trend that they're trying to do too much. They want to be present on all channels and platforms. This stretches your time and budget. Evaluate through analytics and ROI which platforms are bringing in the most value. For education this often is 'Engagement' as the main KPI. Select the platforms that perform best with your ideal audience and step away from the other platforms. Blog content for education often comes from campus developments and student interviews. This is where cross-posting comes in. Do it with value. Highlight a picture with student and a quote on Instagram. Then head to LinkedIn and discuss a more in-depth part of the interview. Be creative!

At this phase, start with choosing the right platforms. Identify where your audience is most active and tailor your content to fit those channels. If it's visuals, think Instagram; for discussions, consider Twitter. Most importantly, stay flexible, if a new platform gains traction, be open to exploring it. Quality over quantity matters, so focus on the platforms that align with your blog's goals and resonate with your evolving audience.

Hier ist es wichtig, sich über seine Zielgruppe im Klaren zu sein. Wer ist mein Publikum, auf welchen Plattformen und Kanälen ist es unterwegs und wie spreche ich wen an. Jede Plattform hat ihren eigenen Charakter. Dies sollte sich auch in der Kommunikation auf der jeweiligen Plattform widerspiegeln.

One of the easiest ways to get the most out of your content is to look at your blog and social media as two parts working together for a common goal. Look at social media content as the teaser or intro that directs people to your blog to hear more of your thoughts. From 1 blog post you should be able to get a ton of leverage and content across other channels. For example: 1.) Blog post -> Link lives in Newsletter 2.) Instagram interactive story -> Instagram Post -> CTA to Blog -> Blog 3.) Facebook post -> Blog 4.) LinkedIn post -> Blog 5.) 1-3 Instagram Reels covering topics from blog 6.) LinkedIn Post 2 weeks later breaking down 1 idea from the blog post Take 1 blog then segment & drill down on topics to create more.

Créer et organiser du contenu pour un blog nécessite une planification stratégique. Commencez par définir les sujets qui intéressent votre public et qui sont pertinents pour votre secteur. Ensuite, créez un calendrier éditorial pour planifier quand et comment vous allez publier ce contenu. Assurez-vous d'inclure une variété de formats de contenu, comme des articles de blog, des vidéos, des infographies, etc. Utilisez des outils de gestion de contenu pour organiser et programmer vos publications. Enfin, n'oubliez pas de réviser et d'actualiser régulièrement votre contenu pour qu'il reste pertinent et engageant.

Creating a dynamic social media strategy for blogging involves a blend of creation and curation. You should create content that aligns with evolving industry trends, showcasing your expertise. Simultaneously, curate relevant content from others, demonstrating a commitment to staying informed and providing value to your audience. Striking this balance keeps your feed fresh, engages followers, and positions you as a go-to source in the changing landscape.

Don't be afraid to repurpose your content. One topic can have multiple angles to it; bring in different perspectives to the same issue. You don't have to wear yourself out looking for new content every time. Keep building on what you already have- a video, a social media carousel, a blog, newsletter etc can all be from the same topic.

Social media content should elevate the actual article that it is linking to. It could be a small teaser OR a fact/quote relevant to the topic. Moreover researching proper hashtags is the key to getting right exposure to the social media post in first place.

Engagement is the heartbeat of any successful social media strategy. It's not just about promotion, it's about fostering a two-way conversation. Encouraging feedback and discussions not only deepens the connection with the audience but also opens doors to valuable insights. Responding to comments and acknowledging your community builds trust and loyalty.

To encourage audience interaction: -Ask them questions -Have a clear CTA -Involve them in the content creation e.g. taking a poll for your next topic.

Never let your audience feel like they are speaking to a wall. having a social media presence requires community building otherwise you’ll lose credibility and engagement over time. Your audience is capable of seeing all your responses, so I highly recommend personalizing, each comment, rather than copying and pasting.

Driving social media readers to a blog is unique, as your goal is generally to use shorter content to tease more in-depth content. So think like a movie producer. Give readers the trailer, then tell them where to go for more. Usually you want a few best moments of your blog post in the social media post that tease a really interesting reveal in the blog ("On a small island off the coast of Japan, more people live to be 100 than anywhere else. Read their top 3 secrets to longevity: LINK").

Évaluer et optimiser sa stratégie de médias sociaux est un processus continu. Voici quelques étapes pour le faire : 1. Analyse des données : Utilisez les outils d'analyse des médias sociaux pour suivre vos KPIs. Examinez les données pour voir quelles publications ont le plus de succès, à quel moment vos abonnés sont les plus actifs, etc. 2. Évaluation des résultats : Comparez vos résultats actuels à vos objectifs. Si vous n'atteignez pas vos objectifs, essayez de comprendre pourquoi. Est-ce que le contenu n'est pas engageant ? Est-ce que vous ne publiez pas assez souvent ?

Ensure that your blog content is optimized for search engines. This includes using relevant keywords in titles, headers, and throughout the body of the content. Pay attention to meta descriptions, alt text for images, and other on-page SEO elements. Use social media listening tools to monitor conversations and trends within your industry. Understand the pain points, questions, and interests of your audience, and tailor your blog content to address these aspects.

I think blogs are going to have another moment in 2024. - They are great resources and they are on company owned pages; - Text has had a big comeback in 2023 (threads, linkedin, newsletter) - In B2B especiall,y sometimes we want to read something vs watch something. A blog is a great educational tool for that. Don't sleep on the blog!

I absolutely agree with Jessica Phillips. Blogs are going to make a comeback, but as Blogs 2.0. People now want to follow and interact with authentic social media accounts, creators and influencers, not macro- or mega-influencers. A blog 🎉Allows you to speak to your audience with authenticity 🎉Gives you content to turn into social media collateral 🎉Helps you grow your brand voice 🎉Is a great way to strengthen your website's SEO and digital reputation, particularly if your are a newer or niche business

Criei o meu primeiro blog em 2009, se chamava ZoneBin e lá compartilhei muitos conhecimentos que estava adquirindo na época. O resultado foi bem interessante e acredito que foi fundamental no meu desenvolvimento, multiplicar o conhecimento desta forma, além de alavancar o próprio potencial, também chama a atenção de recrutadores.

It's also easy to adapt a strategy by taking in and analyzing feedback. It can be hard to ask and sometimes we don't want to hear it, but looking into what our audience has to say can go a long way in making things better. Blogs are a great resource for information, understand what people want to see.

Well, it will be extremely difficult to adopt a social media strategy for blogging. This is because social media and blogging operates on two different spectrums. For social media, the goal most of the time is to create engagement and maximize outcomes in the most precise way possible. Naturally, content consumers on social media have shorter attention spans and the algorithms that allow for wider reach favour those short contents. But that isn't the case for blogging. Blog contents always have to serve the interest of Google's algorithm, namely, the rank brain algorithm. And how that works is completely different from social media. You need longer essays that are SEO compliant. My advise, create different strategies for the contents.