How can you avoid personal branding mistakes when changing careers?

Personal branding can be crucial when you're changing careers. It's like rebranding a product, but with higher stakes because, well, you're the product. Here's how to avoid some common pitfalls: Inconsistency is your enemy When you change careers, you may be tempted to overhaul everything. But remember, consistency is key. Your LinkedIn, resume, and personal website should all tell the same story. Don't delete; add layers You have a history in another area, and that's okay. Your past experience can give you a unique advantage. Leverage your network You've built relationships throughout your career. Leverage them. A recommendation from a trusted colleague can work wonders, even if it's from a different field.

I will add : 1/ update your profile accordingly. 2/ remove and delete experience that doesn't align with your current position. 3/ If you have a brand, announce the switch so that it doesn't come as a shock for your audience when your content changes. 4/ be empathetic and share/ document the process.

It's really important to keep all your details updated, as the majority of people who want to work with you first search online. Ensure that your headline, about me section and job positions are updated.

One thing I've found helpful is to set regular reminders, perhaps quarterly, to review and refresh your online profiles. This ensures that you not only stay relevant in your current career transition but also adapt swiftly to any new changes or developments in your professional journey.

A critical activity - your Network is your Networth. One must stay active and connected with the groups that exist. Post your introductory email, you can always build a strategy to communicate with people by sharing your work, perspective, and collateral about the industry, market, and capability. Here you are starting by giving some valuable thoughts, and you never know it might resonate well opening up the channel for communication.

Effective networking isn't just about quantity, but quality. Focus on building deep, meaningful connections with the right individuals in your new field. Their guidance and support can be instrumental in your career transition.

Networking is not just who you know, but how you connect. Having a plan and clear goals makes all the difference. - Connect with 5-10 new people every week.

The value you bring to the table decides your worth. Why not show it off? For this, you need to be aware of it yourself first. Sit and jot down what exactly do you bring to table that no one else does. This is your USP! Remember to iterate it everywhere.

Nothing can beat authenticity! Share : 1/ The process of transition 2/ Be clear of your 'why'. 3/ share the real side of you — emotions that you are feeling, the shift and the adaptation process as well.

I'd also like to add the following: Stay visible: You don't need to create content daily to stay visible on LinkedIn. You can also share insightful comments on others' posts, which'll help you improve your visibility by building your personal brand.