How can you avoid using jargon in your press release?

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Press releases are a powerful tool to share your news, achievements, and insights with your target audience. However, if you use too much jargon, you risk losing their attention, trust, and interest. Jargon is any specialized or technical language that is not widely understood by the general public. It can confuse, alienate, or bore your readers, and undermine your credibility and clarity. How can you avoid using jargon in your press release? Here are some tips to help you write in plain and simple language that connects with your audience.

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