How can you balance SMO platform trends and your brand identity?

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Social media platforms are constantly evolving and introducing new features, algorithms, and trends that can affect your online visibility and engagement. As a social media manager, you need to keep up with these changes and adapt your strategy accordingly. But how can you balance the demands of SMO (social media optimization) with your brand identity and goals? Here are some tips to help you create a consistent and effective social media presence that reflects your brand voice and values.

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