How can you benefit from a technical SEO audit?

Technical SEO Audit is pretty much necessary for the overall performance of your SEO strategy. Picture this: You are focusing on everything; the content, images, On-Page optimization, Off-page optimization, social bookmarking, etc. You also rank on the first page. The user has clicked your blogpost... But, waiting waiting and waiting Turns out.. Bad experience and your site will be considered dead! This is where technical SEO audit helps you analyze page speed issues and also gives you solutions to these problems!

As per my knowledge, A technical SEO audit is essential for uncovering and fixing issues that could be holding back your website's search engine performance. It boosts visibility by correcting crawl errors and optimizing site structure, enhances user experience by improving site speed and mobile responsiveness, and ensures content is properly indexed through on-page optimization. Additionally, it improves website security, protecting against vulnerabilities. In short, a technical SEO audit lays the foundation for a stronger, more visible, and user-friendly website.

Before providing recommendations, it's important to have conversations with the development team who will have to execute on recommendations. Building rapport, understanding their current processes, and ultimately providing recommendations in a format they prefer is usually more important than the recommendations themselves.

Improving site speed: 1. Optimize images 2. Minimize HTTP requests 3. Enable browser caching 4. Use a CDN 5. Minify CSS, HTML, JS 6. Enable Gzip compression 7. Optimize server response time 8. Prioritize above-the-fold content 9. Reduce redirects 10. Enable AMP

Enhancing your site structure for SEO involves creating a clear hierarchy with logical navigation, descriptive URLs, and XML sitemaps for effective crawling. Implement breadcrumb navigation, optimize internal linking, and organize content into categories for improved user experience and search engine visibility. Ensure mobile responsiveness, use schema markup, and regularly audit site structure for updates. Prioritize fast loading times through techniques like image optimization and minimizing HTTP requests to enhance overall SEO performance.

A helpful way to think about structuring content is considering at a very high level what are the various types of or categories of context (NOT content) users are looking for. Context is sort of "setting the stage" for the scene you're about to watch in a play. If this context isn't there in the form of a URL directory, breadcrumb, or various other ways, users and Google can get confused about what the page is about.

There will never be a perfect site with zero errors. One way to manage errors is to have periodic reporting on all error types and their counts on your site. For example, which URL returns a 404 which was accessed the most by visitors in the last week/day? Focus on fixing this first to reduce user frustration on the most pressing errors.

A very useful but not that well known way to implement structured data is by using JavaScript via the datalayer through a tag management system like GTM. Google provides documentation on this as well. This approach allows savvy site owners to scale the creation of structured data by centralizing the effort in one place versus relying on separate development teams to build and maintain. It's a win for everyone.

A useful way to monitor performance is to segment your pages by page or content types and report on those in an ongoing basis. Not all content is created equal. Therefore, not all content should be seen side-by-side as a means to compare performance of one page to another. Instead, asses the performance of all product pages to each other or all location pages to each other. Try to understand what sets apart top and bottom performers of the same content type apart? Take these insights and apply to the rest.

Tech-SEO hilft, gröbere Fehler zu erkennen und zu beheben. Allerdings kann es auch dazu verleiten, dass wir zu viel Zeit mit kleinen technischen Details (oder im Ampel-System eines Tech-SEO-Tools) verbringen. Es kann auch msisbraucht werden von SEO-Agenturen, monatlich Geld für "Tech-SEO" zu verrechnen - dabei ist das im Gegensatz zu Onsite/Offsite-SEO-Optimierungen etwas, dass man zwar regelmässig anschauen sollte, aber nicht monatlich viel Zeit damit verbringen muss (abgesehen von der ersten Korrektur).