How can you build brand recognition on social media for Gen Z?

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Gen Z is the generation born between 1997 and 2012, and they are the most digitally savvy, socially conscious, and diverse group of consumers ever. If you want to build brand recognition on social media for Gen Z, you need to understand their values, preferences, and behaviors, and create content that resonates with them. Here are some tips to help you do that.

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