How can you build a loyal community around your personal brand using podcast and video writing?

2 Plan your content

Once you have a clear idea of who your audience is and what they want, you need to plan your content. This means deciding on the topic, the main points, the call to action, and the length of your podcast or video. You should also consider the format and structure of your content, such as whether you will have a solo show, an interview, a Q&A, a tutorial, or a story. Depending on the format, you might need to prepare an outline, a script, a list of questions, or a storyboard. Planning your content will help you organize your thoughts, avoid rambling, and deliver your message in a clear and concise way.

3 Write conversationally

One of the most important aspects of podcast and video writing is to write conversationally. This means using simple, direct, and natural language that sounds like you are talking to a friend, not a robot. You should avoid long and complex sentences, passive voice, filler words, and formal expressions that might sound stiff or unnatural. You should also use contractions, questions, anecdotes, humor, and emotions to make your content more engaging and relatable. Writing conversationally will help you create a rapport with your audience, capture their attention, and convey your personality and voice.

4 Use hooks and transitions

Another key element of podcast and video writing is to use hooks and transitions. Hooks are sentences or phrases that grab your audience's attention and make them curious about what you have to say. Transitions are words or phrases that connect your sentences and paragraphs and guide your audience through your content. You should use hooks at the beginning of your podcast or video, as well as at the end of each section or segment, to keep your audience interested and motivated. You should use transitions throughout your content to create a smooth and logical flow and avoid abrupt changes or jumps. Using hooks and transitions will help you create a coherent and compelling narrative that will keep your audience hooked.

5 Edit and revise

The final step of podcast and video writing is to edit and revise your content. Editing means checking your content for grammar, spelling, punctuation, and clarity. Revising means improving your content for style, tone, voice, and impact. You should edit and revise your content multiple times, preferably with the help of a friend, a colleague, or a professional editor. You should also read your content aloud or record yourself to see how it sounds and how it flows. Editing and revising your content will help you polish your message, eliminate errors, and enhance your credibility and authority.