How can you build a network of clients for Live Event consulting?

2 Create a portfolio

The next step is to create a portfolio that showcases your skills, experience, and results. A portfolio is a powerful tool to demonstrate your competence and credibility as a live event consultant. You can include samples of your previous work, testimonials from satisfied clients, case studies, awards, and certifications. You can also highlight your unique selling proposition and value proposition. A portfolio can help you attract potential clients, impress them with your work, and convince them to hire you.

3 Network online and offline

The third step is to network online and offline with people who can help you grow your business. Networking is essential for building relationships, generating referrals, and finding opportunities. You can network online by joining relevant groups, forums, and platforms where your target clients hang out. You can also create and share valuable content, such as blog posts, videos, podcasts, or webinars, that showcase your expertise and offer solutions. You can network offline by attending live events, conferences, workshops, or meetups related to your niche. You can also join professional associations, trade shows, or chambers of commerce. Networking can help you expand your reach, build your reputation, and establish your authority.

4 Ask for referrals and testimonials

The fourth step is to ask for referrals and testimonials from your existing and past clients. Referrals and testimonials are powerful ways to generate word-of-mouth marketing and increase your trustworthiness. You can ask your clients to refer you to their network, colleagues, or friends who might need your services. You can also ask them to write a testimonial or a review that you can use on your website, portfolio, or social media. Referrals and testimonials can help you attract more clients, boost your credibility, and enhance your loyalty.

5 Follow up and follow through

The fifth step is to follow up and follow through with your prospects and clients. Following up and following through are crucial for building rapport, trust, and loyalty. You can follow up by sending a thank you note, a proposal, a feedback request, or a reminder after an initial contact, a meeting, or a project. You can follow through by delivering on your promises, meeting deadlines, exceeding expectations, and providing after-sales support. Following up and following through can help you close more deals, retain more clients, and create more repeat business.

6 Keep learning and improving

The sixth step is to keep learning and improving your skills, knowledge, and services. Live event consulting is a dynamic and evolving field that requires constant adaptation and innovation. You need to stay updated on the latest trends, technologies, and best practices in your niche. You also need to seek feedback, measure your performance, and identify your strengths and weaknesses. You can learn and improve by taking courses, reading books, attending webinars, or hiring a coach or a mentor. Learning and improving can help you enhance your value, differentiate yourself, and grow your business.