How can you build a strong relationship with a sponsor in your professional network?

1 Identify potential sponsors

The first step is to find someone who can be a sponsor for you. Ideally, this person should be someone who is senior, respected, and influential in your organization or industry. They should also share some of your interests, values, and aspirations. You can look for potential sponsors among your managers, mentors, colleagues, clients, or contacts. You can also attend events, join associations, or participate in online platforms where you can meet and interact with them.

2 Establish rapport and trust

Once you have identified a potential sponsor, you need to establish rapport and trust with them. This means showing genuine interest in them, asking for their advice, feedback, or guidance, and following up on their suggestions. You also need to demonstrate your value, skills, and potential by delivering high-quality work, taking on challenges, and sharing your achievements. You should also be respectful, reliable, and professional in your communication and behavior. Avoid asking for favors, complaining, or gossiping.

3 Seek opportunities for exposure

Another way to build a strong relationship with a sponsor is to seek opportunities for exposure. This means finding ways to showcase your talents, contributions, and goals to your sponsor and other influential people. You can do this by volunteering for projects, initiatives, or committees that involve your sponsor or their network. You can also invite your sponsor to attend or speak at events, presentations, or meetings where you can demonstrate your expertise or leadership. You can also share your ideas, insights, or opinions on topics that are relevant to your sponsor or their field.

4 Express gratitude and appreciation

A key aspect of building a strong relationship with a sponsor is to express gratitude and appreciation for their support, guidance, and opportunities. You should thank them sincerely and specifically for their help, feedback, or referrals. You should also acknowledge their role in your success and give them credit for their input or influence. You can express your gratitude and appreciation verbally, in writing, or with a small gesture. You should also reciprocate their generosity by offering your help, advice, or connections when appropriate.

5 Maintain regular contact and communication

Finally, to build a strong relationship with a sponsor, you need to maintain regular contact and communication with them. This means keeping them updated on your progress, achievements, and challenges. You should also share your career aspirations, plans, and needs with them and ask for their input or support. You should also check in with them periodically to see how they are doing, what they are working on, or what they need. You can communicate with your sponsor through various channels, such as email, phone, social media, or face-to-face meetings.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?