How can you build trust with skeptical consumers of sustainable agriculture?

While these ideas could work in a larger population, rural south Texas has a different demographic makeup. Few here eat organic because they assume they will pay more. We base our costs on the fact that although we grow using organic principles, we are not certified so we can keep our prices competitive. You also have to educate the population as to the different produce, Swiss chard was met with what is that and what do you do with it, and the benefits of each. Having recipes in a binder with pictures for ideas they could easily replicate helped.

Many people don´t know what is the process is to obtain a sustainable agricultural product, and the role of marketing and content is crutial. When you publish content related to processes, daily activities and explanations, the consumer is educated in these topics that they don´t necessarily need to know, but for people who want to know and believe in the sustainable agriculture process, show general content about it and teach them how to apply it with the technics and practices than a sustainable process need to, can be a good way to build trust in it.

Having grown up here, it brings advantages and disadvantages. We spent 40 years away, college, military and then employment so we are having to reintroduce ourselves. We also deal with those are city products, we don’t eat like that here. We have recently been found by the “younger” generation and they are more health conscious and interested in our protocols.

When crafting a story for customers, a common mistake is neglecting to include a clear Call To Action at the end of the story. Solution: Clearly guide customers on the next steps you want them to take after hearing the story.

This is very true. There are people here that before we arrived, claimed to be organic but were not. You have to show, we used facebook, along with inviting them out and let them see what a garden hoe is used for! 😁

We have tried all. The biggest challenge we actually face is living 6 miles from town. To sell our produce in town, the city has a $50.00 per day vendor permit. That would require us to increase the cost of our produce. We post on facebook and make deliveries.

Open Farm Events and Tours work in a mysterious way Invite consumers to visit your farm for open events or tours. This firsthand experience can demystify the process and build a personal connection with consumers.