How can you communicate your startup's iterations to customers?

As an early-stage startup, you need to constantly test, learn, and improve your product or service based on customer feedback. But how do you communicate your changes to your existing and potential customers without confusing or losing them? In this article, you will learn some tips and best practices on how to communicate your startup's iterations to customers effectively and efficiently.

1 Explain the why

Before you announce any changes to your product or service, you need to explain why you are making them. What problem are you trying to solve? What value are you trying to create? How did you validate your assumptions and hypotheses? By explaining the why, you can show your customers that you are listening to their needs and wants, and that you are not making random or arbitrary decisions. You can also build trust and credibility by being transparent and honest about your learning process and outcomes.

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Vikneshvaran siva

I make fitness easy for everyone | Just hop on a 30 minute call with me, where we discuss how you can be a healthier version of yourself that you are so proud of and the first call is on the house
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Customers can be more understanding when they know Why are we doing it. If they can see the bigger picture they will be more cooperative Asking them to follow us blindly will make them question even more. So we should be transparent and honest about our approach which builds trust with our customers. That's more valuable.

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2 Highlight the benefits

Once you have explained the why, you need to highlight the benefits of your changes to your customers. How will your product or service improve their lives or solve their pain points? What features or functions are new or enhanced? What benefits can they expect to see or experience? By highlighting the benefits, you can create excitement and curiosity among your customers, and motivate them to try or buy your updated product or service. You can also differentiate yourself from your competitors by emphasizing your unique value proposition and competitive advantage.

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Kenneth Lo

I help $2M-5M ARR sales teams automate lead capture, boost volume, and accelerate sales with AI solutions that deliver results
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WIIFM: What is it for me? Guiding customers through iterations requires a clear value proposition. You have 3 seconds before losing them on a good day. I've a blueprint. It's working progress. Your mileage will surely vary. 1/ Frontloading - Lead with the most pressing problems solved for CUSTOMERS. Address challenges from their perspective. 2/ Demonstrate Impact - Use concrete examples to showcase enhancements' tangible benefits. Quantify results in THEIR terms. 3/ Share Success Stories - Tell relatable tales so prospects can readily envision potential outcomes. Help THEM picture results.

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3 Choose the right channels

After you have explained the why and highlighted the benefits, you need to choose the right channels to communicate your changes to your customers. Depending on your target audience, your product or service type, and your budget and resources, you can use different channels such as email, social media, blog, website, app, video, podcast, webinar, or newsletter. You can also use a combination of channels to reach different segments of your customers, and to reinforce your message and increase your visibility. However, you should avoid using too many channels that might overwhelm or annoy your customers, or dilute your message and impact.

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4 Use clear and simple language

When you communicate your changes to your customers, you need to use clear and simple language that they can understand and relate to. Avoid using jargon, acronyms, technical terms, or vague expressions that might confuse or alienate your customers. Instead, use plain and simple words, short and concise sentences, and active and positive voice. You can also use examples, stories, testimonials, or visuals to illustrate your points and make them more engaging and memorable. You can also use humor, emotion, or personality to make your communication more human and authentic.

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5 Ask for feedback

Finally, when you communicate your changes to your customers, you need to ask for feedback. Feedback is essential for any startup that wants to learn and improve from its customers. You can ask for feedback in various ways, such as surveys, polls, reviews, ratings, comments, suggestions, or questions. You can also offer incentives, rewards, or recognition to encourage feedback and participation. By asking for feedback, you can show your customers that you value their opinions and insights, and that you are willing to listen and act on them. You can also collect valuable data and information that can help you measure your performance and impact, and inform your future iterations and decisions.

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Darrell Lerner

Serial Entrepreneur (2 exits) & Growth Advisor • Founded AllPaws (Sold to PetSmart) • Co-Founded Saturday App & Snap Interactive (100m users & $100m revenue)
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Find your "true fans" and communicate with them frequently. By demonstrating that their input in valued, they'll not only be understanding as you iterate, but they'll also be the biggest cheerleaders and evangelists for your product.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you communicate your startup's iterations to customers?

1

2

3

4

5

6

1 Explain the why

2 Highlight the benefits

3 Choose the right channels

4 Use clear and simple language

5 Ask for feedback

6 Here’s what else to consider

Entrepreneurship

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How can you communicate your startup's iterations to customers?

1

2

3

4

5

6

1 Explain the why

2 Highlight the benefits

3 Choose the right channels

4 Use clear and simple language

5 Ask for feedback

6 Here’s what else to consider

Entrepreneurship

Rate this article

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