When creating content for humans, you should also consider basic SEO best practices to make your content more visible and accessible to search engines. This includes using relevant and long-tail keywords in your title, headings, URL, meta description, and body text, while avoiding keyword stuffing or unnatural usage. Furthermore, write clear and catchy headlines that capture attention and communicate the main benefit or promise of your content. Additionally, structure your content with subheadings, bullet points, lists, and paragraphs to make it easy to read and scan. Furthermore, add internal and external links to relevant and authoritative sources to support your claims, provide additional information, and improve your credibility and trustworthiness. Also optimize your images with descriptive alt text, captions, and file names to help search engines understand what they are about and improve your user experience. Moreover, use
tags to highlight any code snippets or commands that you include in your content. Finally, ensure that your content is mobile-friendly, fast-loading, and secure to provide a positive user experience and avoid ranking penalties.
###### Write with clarity and personality
When writing for SEO, clarity and personality should not be sacrificed. To connect with your audience and effectively convey your message, use simple and concise language that avoids jargon, technical terms, or vague expressions (unless explained clearly). Incorporate active voice, short sentences, and transitions to make your content more engaging and dynamic. Examples, stories, anecdotes, or metaphors can be used to illustrate your points and make your content more relatable and memorable. Humor, emotion, or controversy can be used to spark interest and curiosity without being offensive or misleading. Finally, maintain a consistent tone and voice that reflects your brand identity and values, as well as matches your audience's expectations and preferences.
###### Update and repurpose your content
Creating content that appeals to both humans and search engines is an ongoing process that requires regular updates and repurposing. To ensure your content is fresh, relevant, and useful, you should check your content performance and analytics to make adjustments accordingly. Additionally, you should add new information and data to keep it up to date, remove any outdated or irrelevant content, repurpose your content into different formats, and promote and distribute it across various channels. Doing so will help you reach a wider audience and increase your exposure.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?