How can you create and promote a lead magnet that drives more traffic to your business?

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A lead magnet is a valuable piece of content that you offer to your target audience in exchange for their contact information, such as their email address. The goal of a lead magnet is to attract and convert more prospects into leads, and eventually into customers. But how can you create and promote a lead magnet that drives more traffic to your business? In this article, you will learn four steps to design, deliver, distribute, and optimize your lead magnet for maximum results.

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