How can you create a unique sonic identity for your brand?

2 Why do you need a sonic identity?

A sonic identity can help you stand out from the crowd and create a lasting impression on your audience. Sound can trigger emotions, memories, and associations that can influence how people perceive and remember your brand. A sonic identity can also enhance your brand recognition, loyalty, and trust, by creating a consistent and coherent sound across your different channels and platforms. A sonic identity can also support your visual identity and reinforce your brand message.

3 How to design a sonic identity?

Designing a sonic identity requires following some steps to define your brand sound and align it with your brand strategy. Begin by conducting a sound audit to analyze the current sounds and music associated with your brand, and evaluate their fit with your brand identity, message, and target audience. Identify what works and what doesn't, as well as any gaps or opportunities for improvement. Next, define your sound objectives. Consider what you want to achieve with your sound, which emotions you want to evoke, the tone of voice you want to use, how you want to position yourself in the market, and how you want to differentiate yourself from competitors. Create a sound mood board with sounds and music that inspire you and reflect your objectives. This can include existing sounds from different sources or custom sounds created with a sound designer or composer. Develop your sound elements, such as a logo sound, jingle, voice-over, background music, or sound effect. Lastly, test and refine your sound elements using surveys, focus groups, interviews, or analytics tools. Collect data on how they resonate with your audience and stakeholders and measure their impact on video performance. Adjust them until you are satisfied with the results.

5 How to measure and improve your sonic identity?

To measure and improve your sonic identity, you need to monitor and evaluate the results and feedback of your sound elements, and see how they affect your brand performance and perception. To begin, track and analyze your sound metrics using analytics tools or platforms. Compare your sound metrics with competitors or industry benchmarks to understand where you stand in the market. Use dashboards or reports to visualize and communicate your sound metrics and insights, and identify what works and what doesn't. Additionally, collect feedback from surveys, reviews, comments, or testimonials to understand how people feel and react to your sound elements. Monitor conversations on social media or online forums to gauge influence on brand reputation and awareness. Based on these metrics and feedback, update and optimize your sound elements to improve quality and effectiveness. Experiment with new sound elements or variations using A/B testing or split testing to find the best performing version.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?