How can you create a value proposition that speaks to the needs of aging consumers?

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A value proposition is a statement that summarizes why a customer should buy your product or service. It should clearly communicate the benefits, features, and differentiation of your offer. But how can you create a value proposition that speaks to the needs of aging consumers, who may have different preferences, challenges, and expectations than younger ones? In this article, you will learn some tips and techniques to craft a compelling value proposition for the aging market.

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