How can you demonstrate your writing skills for different formats in a digital marketing portfolio?

1 Choose relevant samples

The first step is to choose samples of your writing that match the format, tone, and purpose of the projects you want to work on. For example, if you want to write for a B2B company, you should include samples of blog posts, white papers, case studies, or newsletters that target a professional audience. If you want to write for a B2C company, you should include samples of social media posts, product descriptions, reviews, or ads that appeal to consumers. Make sure your samples are recent, error-free, and aligned with your niche and style.

2 Showcase your results

The second step is to showcase the results of your writing, such as traffic, conversions, engagement, or feedback. This will help you prove your effectiveness and impact as a writer. You can use metrics, screenshots, testimonials, or awards to demonstrate your results. For example, you can show how your blog post increased organic traffic, how your email campaign boosted sales, how your social media post generated comments, or how your landing page improved conversion rates. Make sure you have permission to use the data and the client's name.

3 Organize your portfolio

The third step is to organize your portfolio in a way that makes it easy for your audience to find and view your samples. You can use a website, a blog, a PDF, or a platform like Contently or Medium to create your portfolio. You should categorize your samples by format, channel, industry, or topic, and provide a brief introduction for each sample that explains the context, the goal, and the result. You should also include your contact information, your bio, and your services or skills.

4 Update your portfolio

The fourth step is to update your portfolio regularly with new and relevant samples. This will help you keep your portfolio fresh, showcase your growth, and attract new opportunities. You should also remove any outdated or low-quality samples that no longer reflect your skills or goals. You should review your portfolio every few months and make sure it aligns with your current niche, style, and audience.

5 Promote your portfolio

The fifth step is to promote your portfolio and reach out to your target clients or employers. You can use social media, email, networking, or guest posting to share your portfolio and generate interest. You should also optimize your portfolio for SEO and use keywords, titles, and descriptions that match the queries of your audience. You should also ask for feedback, referrals, or testimonials from your existing or previous clients or employers to boost your credibility and visibility.