How can you design a luxury hotel experience that guests will love?

2 Create a story

The second step to designing a luxury hotel experience is to create a story that connects your guests with your hotel. A story is a narrative that conveys your hotel's vision, mission, and values. It also sets the tone, mood, and atmosphere of your hotel. You can use your story to guide your design choices, such as the color scheme, the furniture, the lighting, the artwork, and the signage. You can also use your story to communicate your hotel's personality, culture, and values to your guests.

3 Focus on the details

The third step to designing a luxury hotel experience is to focus on the details that make a difference. Details are the small touches that show your guests that you care about them and their comfort. They can be functional, aesthetic, or emotional. Some examples of details are the quality of the bedding, the scent of the room, the sound of the water, the personalized service, and the complimentary extras. You can use details to enhance your guests' senses, emotions, and memories.

4 Incorporate technology

The fourth step to designing a luxury hotel experience is to incorporate technology that adds value and convenience to your guests. Technology can help you improve your guests' satisfaction, loyalty, and engagement. It can also help you optimize your operations, reduce costs, and increase revenue. Some examples of technology are the smart check-in, the mobile app, the digital concierge, the interactive TV, and the voice assistant. You can use technology to offer your guests more choice, control, and customization.

5 Deliver consistency

The fifth step to designing a luxury hotel experience is to deliver consistency across all touchpoints. Consistency means that your guests get the same level of quality, service, and experience every time they interact with your hotel. It also means that your hotel's design matches your hotel's story and values. You can use consistency to build trust, credibility, and loyalty with your guests. You can also use consistency to reinforce your hotel's brand identity and reputation.

6 Seek feedback

The sixth and final step to designing a luxury hotel experience is to seek feedback from your guests and use it to improve your design. Feedback is a valuable source of information that can help you understand your guests' needs, wants, and opinions. It can also help you identify your strengths, weaknesses, opportunities, and threats. You can use feedback to measure your performance, evaluate your results, and make changes accordingly. You can also use feedback to show your guests that you value their input and appreciate their business.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?