How can you differentiate your product for mobile-first customers?

The best is the work in the fields. Ask your users about their needs and pains. How competitors solve user's problems. And when are they failing? This is the best starting point for your successful mobile interface.

Think about when and how people will use your app. Sometimes, it's good to consider situations that aren't perfect. For example, when people are traveling, they often listen to music, but the internet connection might be bad. Making the app work well in less-than-ideal situations is important for keeping users interested. This could mean clever use of cache to preload music, letting users access things offline, and making loading screens better. All these things together make the app more enjoyable for users throughout their experience.

Find a cheap phone. Five-year-old Android for 50$ from the local marketplace will be ok. If your app still performs well, it will be fine for most of the users.

Content has to be responsive and fit in small screens and easy to understand. One more line of content is one extra element that creates cognitive load. Be precise, simple, accessible and clear are very important. Make sure what's important most and Job To Be Done tasks are above the fold.

Also, In a mobile-first design approach, content should take center stage. Focus on delivering the most relevant and valuable information or features upfront to quickly capture the user's attention and fulfill their immediate needs.

It seems an obvious point. However many designers still forget to make interfaces for a specific use case. And trying to push all desktop features into a tinny mobile screen. Better to understand who and how to use your application on the go. And cover those specific scenarios.

One of the best options to use according to me is Storytelling, which is a powerful tool to establish an emotional connection with users. Share stories that resonate with your target audience and convey how your product can improve their lives.

Right, don't limit your research to mobile alone. Consider how successful design concepts and trends from other platforms can be adapted to mobile to create innovative user experiences.