How can you effectively communicate the value of resources to physicians?

1 Understand their perspective

Before you approach a physician with a request for a resource, try to understand their perspective and motivations. What are their goals, challenges, and constraints? How do they make decisions and prioritize tasks? What are their expectations and preferences for communication? By empathizing with their point of view, you can tailor your message and tone to address their concerns and interests, and avoid potential conflicts or misunderstandings.

2 Provide clear and relevant information

When you present a resource to a physician, make sure you provide clear and relevant information that supports your case. Explain how the resource aligns with the client's needs, goals, and preferences, as well as the best practices and standards of care. Provide evidence-based data and research that demonstrate the effectiveness and cost-efficiency of the resource. Avoid jargon, assumptions, or vague statements that may confuse or annoy the physician. Use visual aids, such as charts, graphs, or tables, to illustrate your points and make them easier to comprehend.

4 Use active listening and feedback

Another important skill for communicating the value of resources to physicians is to use active listening and feedback. Active listening means paying attention to what the physician is saying, asking open-ended questions, paraphrasing and summarizing their points, and expressing empathy and appreciation. Feedback means giving and receiving constructive comments, suggestions, and opinions that can enhance the understanding and collaboration between you and the physician. By using active listening and feedback, you can show respect and interest, clarify any doubts or misconceptions, and resolve any conflicts or disagreements.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?